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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Masters of Creativity 

Become a master of creative excellence

What is it?

Stepping up into a senior management role requires a well-rounded yet comprehensive knowledge of every area within creative communications, as well as the ability to develop and lead an efficient team. This five-day professional qualification is designed to help people with around seven years’ industry experience hone their skills in everything from selling creativity to strategic leadership.
  • Young Creative Academy cost How much? €3,495 (+TVA). Price includes full-week pass to Cannes Lions
  • Young Creative Academy dates When? 19–23 June 2017

How does it work?

The programme is divided into eight hour-long modules, each is lead by a professional at the top of their game: from award-winning creative directors to CEOs from the world’s biggest agencies. These are the people who know exactly what it takes to create stand-out work. 
 
Two modules are presented each morning, and throughout the week participants work in groups alongside a mentor to answer a real-life brief set by a global brand, before presenting their response on the final day. It’s a collaborative experience and a chance to learn with people from a host of different job backgrounds, company types and countries.
 
At the end of the five days, Gold, Silver or Bronze prizes will be awarded by the jury. The winning team will collect with trophy onstage during the Awards Show. 

Masters of Creativity

Who is it for?

A total of 48 people take part in the programme and they come from agencies, brands, technology companies or work within marketing communications. They all have at least seven years’ experience of working within creative communications. 

What will they learn?

  • What Welcome and brief Welcome from this year’s Chairman (TBA) and brief presented by a representative from the chosen organisation.
  • What Creativity Inspiration, building creative magic, idea generation, being fearless, story-building, originality
  • What Media Relevant media channels, media planning, business growth through innovation and creativity
  • What Strategic leadership Identifying the real business problem communications must solve, setting clear objectives, devising game-changing creative strategies
  • What Creative effectiveness Demonstrate creativity’s true commercial value, develop a roadmap for effectiveness, be accountable for their brand building efforts
  • What Innovation Breakthrough technology, R&D prototyping
  • What Data Data-driven results, utilising technology to find customers and connect with them
  • What Content Storytelling, digital, search, Big Data and personalisation, social media
  • What Selling creativity Selling brave ideas, creating winning arguments, premier presentation skills
  • What The pitch 10 minutes per team followed by five minutes Q&A
  • What Feedback Review session to understand key learnings and discuss participants’ next-step actions 

Course leaders

Our programmes have one thing in common. They’re led by experts from across the globe who have specialist knowledge and the passion to pass it on: renowned agency executives, award-winning creative directors and entrepreneurs alike. This year’s course leaders will be announced at a later date.

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