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Masters of Creativity 

Become a master of creative excellence

Stepping up into a senior management role requires a well-rounded yet comprehensive knowledge of every area within creative communications, as well as the ability to develop and lead an efficient team. The Masters of Creativity programme is designed to help people with around seven years’ industry experience hone their skills in everything from selling creativity to strategic leadership.

The Programme

The programme takes place during Cannes Lions and is divided into eight hour-long modules, each led by a professional at the top of their game: from award-winning creative directors to CEOs from the world’s biggest agencies. These are the people who know exactly what it takes to create stand-out work. 
Participants work in multi-discipline groups alongside a mentor to answer a real-life brief set by a global brand, before presenting their response on the final day to the client. It’s a collaborative experience and a chance to learn with people from a host of different job backgrounds, company types and countries. The winning team will collect with trophy onstage during the Awards Show. 

Masters of Creativity

The Brief

This year, the brief for the Masters of Creativity has been set by Mondelez International, who are asking participants to convince EU adult consumers that Oreo cookies are not just for kids. An initial briefing document can be downloaded below. Those taking part in the programme will receive a more comprehensive brief two weeks before the Festival.

The Masters

Each module is presented by a ‘master’, a truly outstanding industry expert who draws on their knowledge, experience and insights, delivering world-class learning exclusively to the group. Masters are briefed pre-Festival and create exclusive presentations only available for the class.

Data: Alan Schulman

Brand Creative & Content Marketing, Deloitte Digital

Content: Eleonore Ogrinz

Head of International Advertising,
Red Bull


Creative Effectiveness: Gudeep Puri

Founding Partner
The Effectiveness Partnership

Creative Selling: Matt Williams

Chief Executive Officer,
The Martin Agency

Media: Nick Brien

Global CEO, iCrossing; President,
Hearst Marketing Services

Creativity: Rob Reilly

Global Creative Chairman,
McCann Worldgroup

Strategic Leadership: Sarah Watson

NY Chief Strategy Officer,
BBH Global

Innovation: Scott Galloway

Clinical Professor,
NYU Stern School of Business

The Programme

  • What Sunday 18 June 14:00
    Welcome and brief
    Welcome drinks for the Lions Masters of Creativity drink and a presentation of client brief
  • What Monday 19 June 09:00
    Strategic Leadership
    Sarah Watson on developing your own vision, building a winning team, finding and retaining creative talent, building a creative culture 
  • What Monday 19 June 10:00
    Eleonore Ogrinz on storytelling, personalisation and content marketing
  • What Monday 19 June 11:00
    A summary of the key learnings from the morning sessions 
  • What Tuesday 20 June 09:00
    Rob Reilly on inspiration, building creative magic, idea generation, being fearless, story-building and originality
  • What Tuesday 20 June 10:00
    Nick Brien on relevant media channels, media planning, business growth through innovation and creativity
  • What Tuesday 20 June 11:00
    A summary of the key learnings from the morning sessions 
  • What Wednesday 21 June 09:00
    Scott Galloway on breakthrough technology, R&D prototyping
  • What Wednesday 21 June 10:00
    Alan Schulman on data-driven results, utilising technology to find customers and to connect with them
  • What Wednesday 21 June 11:00
    A summary of the key learnings from the morning sessions 
  • What Thursday 22 June 09:00
    Creative Effectiveness
    Adrian Farina on measurable and proven impact of creativity, affecting consumer behaviour, brand equity and sales
  • Thursday 22 June 10:00
    Selling Creativity
    Matt Williams on selling brave, creating winning arguments and premier presentation skills
  • Thursday 22 June 11:00
    A summary of the key learnings from the morning sessions
  • Friday 23 June 09:00 - 12:00
    The PItch
    10 minutes per team followed by 5 minutes Q&A
  • Friday 23 June 13:00
    Learning Feedback
    Review session with Keith Reinhard to understand key learnings and what actions we learned

The Course Chairman

Once the masters have shared their wisdom, original mad man and industry legend Keith Reinhard will summarise and reflect, sharing his experience from a 50+ year career. 

Keith Reinhard, Chairman Emeritus, DDB Worldwide

Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising.

The Course Mentors

The Festival automatically assigns registered delegates into project teams ensuring multi-disciplined teams and colleagues aren’t working together. Throughout the week, teams check in with our mentors to ensure they are ready for the Friday pitch. 

Claire Bridges: Chief Spark & Founder, Now Go Create

Claire is an award-winning consultant, trainer, author and leading UK creative expert who has worked for some of the biggest brands in the world. As a former Managing Director for one of WPP’s creative PR consultancies Cohn & Wolfe, she had to be creative herself and nurture the skills in other people, day in, day out.

Claire has spent 2,000 hours studying creativity to achieve an MSc in Creativity, Innovation and Leadership from the Cass Business School at City University London the only person in the UK PR industry to hold this qualification, and one of only 55 people in the world. Claire’s book on creativity In Your Creative Element has been well received as a great way to lift the lid on the secrets of some of the world’s best advertising and PR agencies, as well as companies like Twitter, Paddy Power and institutions like the UN.

Anahita Milligan: Creative Problem Solver, Now Go Create

Anahita joined the world of media planning at PHD in 1997, working on the BBC and Waterstones. She then moved to Universal McCann to work on Bacardi-Martini and the launch of the Microsoft Xbox, winning several awards. In 2002 she moved to Manning Gottlieb OMD in communications planning working on brands such as PlayStation, winning a Campaign Media Award as well as heading up the COI team planning campaigns for the Training and Development Agency for Schools, Child Protection on the Internet, Disability Discrimination Act, Health and Safety Executive and the Food Standards Agency. 

After three years she set up Manning Gottlieb OMD’s creative problem solving unit, Ignition, where she worked with clients and agencies training them in the dark arts of CPS and creativity as well as running immersion and idea generation sessions. In March 2009 she was promoted to the Executive Board as Head of Strategy, Insight and Planning. Anahita now works with Now Go Create to deliver our strategy and creativity workshops. Anahita is also an expert facilitator and works with clients big and small to devise creative programmes and facilitate brainstorms.

Important information

  • Young Creative Academy cost How much? €3,495 (+TVA). Price includes full-week pass to Cannes Lions
  • Young Creative Academy dates When? 19–23 June 2017


Registration is now open. There are limited spaces available on the Masters of Creativity programme so don't miss out.

Register online >


Limited spaces available. Don't miss out.

Register here