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Roger Hatchuel Academy

Training the Lion winners of tomorrow

What is it?

This five-day training course is designed to give students of advertising, communications and other creative disciplines the head-start they need to secure a role within the competitive creative industry post-graduation. Led by Clive Challis, Head of the Advertising Course at Central Saint Martins in London, students can expect a programme tailored to the current industry landscape, one which combines classroom sessions and a selection of official Festival content.
  • Young Creative Academy cost How much? There is no fee for attending the course. If you’re interested in a place on the 2017 Roger Hatchuel Academy, please reach out to your local Cannes Lions Representative. 
  • Young Creative Academy dates When? 18–23 June 2017

How does it work?

Cannes Lions for students

The full curriculum will be available nearer the time, but over five eye-opening days academy delegates can expect to learn from industry thought leaders, marketing luminaries and some of the world’s most celebrated creatives. They will get a behind-the-scenes look at the Jury process, giving them an unparalleled insight into what makes great creative work, along with guided tours of the work with expert insight, and exercises to help them unearth better ideas, faster. 

What does it include?

  • What Exclusive classroom sessions
  • What Creative toolkit: a summary of what's been learnt to take back to the office
  • What Bespoke networking opportunities
  • One to one mentoring
  • Complimentary lunch
  • Exclusive access to Cannes Lions School Campus

Who is it for?

There are 35 places available on the course. Places on the course are reserved solely for students of advertising, communications and other creative disciplines who are interested in pursuing a role within the creative communications industry on graduation – ideally in a creative role. 

What will they learn?

Academy students get full access to the Cannes Lions Festival, including the five Award Shows and the Young Lions Party. They will also have exclusive access to the Jury rooms, which are closed to all other attendees of the Festival. This is a unique way to navigate the world’s most important discussion of creativity in communications, and an unrivalled opportunity to network with other future Lions-winners.
  • What Appreciate their voice and fight for their ideas
  • What Find inspiration in more places
  • What Present confidently
  • What See every brief as an opportunity
  • What Take more risks and be creatively courageous
  • What Tell more engaging stories

Course tutors

Clive Challis

Clive Challis is the head of the advertising course at Central Saint Martins in London. He studied graphic design under Richard Hollis, Anthony Froshaug and Bob Gill. He worked as an art director at Lord Geller Federico, DKG and Y&R in New York, and later moved back to London to be the Group Creative Director at DMB&B. His book on Helmut Krone is the definitive book on modern art direction as it emerged from the creative revolution.

Abraham Asefaw

 Abraham Asefaw, co-found of The Pop Up Agency, has a natural interest and sees potential in almost everything. People and culture are his main interest, which might come from the fact that he lived in three countries before the age of seven.

This exposure to different cultures continued as he grew up in a very multicultural part of Sweden. Today he says that ‘no brief is harder than some of the things I had to handle growing up,’ which explains his calmness both towards teams and clients. Working globally is a must as he believes that constant exposure to new things makes you smarter, faster and more interesting.

Maksimilian Kallhed

 Maksimilian Kallhed is a strong believer in the impossible. With the right tools and mindset, you will get further than you could ever imagine. As a co-founder of The Pop Up Agency, Maks has traveled to over 30 countries and 48 cities with the mission to re-define how we use creativity in business.

He has worked for some of the most innovative companies in the world, Coca-Cola, Facebook and Conde Nast to mention a few. He is a frequent speaker at global creative festivals such as Cannes Lions, Eurobest, Dubai Lynx and Golden Drum. Maks is also a lecturer at two of the most progressive creative schools, Hyper Island and Central Saint Martins. In February 2016, Maksimilian was nominated for influencer of the year by Creative Pool Networks.


What graduates say

"We came in as mere students who just aimed to be part of the advertising world. But out we came as passionate young creatives who believe we can create a positive impact in the industry."
Cecilia Maria Fatima Forbes, University of Asia and The Pacific
"A truly life-changing experience with lots of useful feedback from professionals."
Stanislav Bereberdin, Peoples’ Friendship University of Russia

Past speakers


Bob Greenberg

Founder, Chairman, CEO, R/GA

Bob Isherwood

Former Worldwide Creative Director, Saatchi & Saatchi


David Droga

Founder, Droga5


Jim Stengel

President, CEO, The Jim Stengel Company


Tham Khai Meng

Worldwide Co-Chairman and Chief Creative Officer, Ogilvy & Mather


To register for the academy please get in touch with your local representative


To register for the Academy get in touch with your local rep.

Find your local rep