Award-winning work starts with a creatively brave marketer
This course for young professionals working for client marketer companies addresses the importance of creativity in communications and provides a bigger picture of a marketer's role.
What is it?
Agencies crave creatively brave and challenging clients, those who understand the power of a brief in creating award-winning, stand-out work. So rising young marketers need to be able to develop strong client-agency relationships and navigate the ever-changing industry, all while boosting their careers. The five-day programme is designed to help them do just that, through a combination of classroom-based learning and practical coaching – all against the backdrop of Cannes Lions.
€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.
18–23 June 2017
How does it work?
Attendees hear from industry leaders who share the latest thinking on the modern brand. They find out what goes into stand-out, Lion-winning campaigns with a guided tour of all the work. They meet senior marketing leaders to learn how to empower their team to greatness and examine the latest digital innovations in digital panel discussions with social media and tech companies.
The programme is immersive, a chance to meet like-minded people and focus on developing themselves, their brands and organisations.
Who is it for?
With only 35 places available, space is limited and delegates must be aged 30 years or under, working for a client marketer company with experience writing creative briefs and working with agencies. Those with one to two years’ experience will thrive at the Young Marketers Academy.
Previously, people with the following job roles have taken part in the course:
Social media managers, marketing directors, campaign directors, global digital marketing managers, campaign co-ordinators, junior brand managers.
Exclusive classroom sessions
Creative toolkit: a summary of what's been learnt to take back to the
Bespoke networking opportunities
One to one mentoring
Exclusive access to Cannes Lions School Campus
The programme is designed to reflect the ever-changing marketing landscape while boosting the core skills that every marketer needs to develop. Five core sections will be covered:
Best-practise agency-client relationships
• Managing a human relationship by providing inspiration and clear guidance
• Exuding confidence with agencies
Communication strategy excellence
• Learn how to brief an agency in a way that invites creativity yet provides a ‘box’ in which to play
• How collaboration can lead to greater efficiency and success
• Achieving efficiency through co-creation of products and services
The case for creativity
• How does creativity drive revenue and market share?
• What does great work look like?
The modern marketing leader
• Empowering a team to greatness
The modern brand
• The latest thinking from digital innovators
• Presentation of real-life winning case studies
Jim Stengel is the former Global Marketing Officer of $76B Procter &
Gamble, where he oversaw an $8B advertising budget and had organizational
responsibility for nearly 7,000 people. Highly regarded, his leadership was
recognized in 2008 when P&G was honoured as the 2008 Cannes International
Advertising Festival Advertiser of the Year for the first time in company
Jim is best known for reinvigorating P&G’s marketing culture. In
his seven years as Global Marketing Officer, he personally led the transformation
that has firmly established P&G as one of the most admired brand-building
companies in the world. P&G sales doubled during Jim’s tenure.
One of Jim’s focus areas is to “give back” by inspiring younger people
who will be the next generation of professionals in the field of business. In
2009, he was appointed Adjunct Professor of Marketing at the UCLA Anderson
School of Management, and taught for four years. Since 2011, Jim has served as
Dean of the Young Marketers Academy at the Cannes Lions International Festival
of Creativity. In 2013, he pioneered the CMO Accelerator program at the Cannes
Lions Festival, and
continues to serve as Dean.
Suzanne Tosolini has been passionately building brands for over 26 years. She spent 18 years at Procter & Gamble in various roles located in Western Europe, Central & Eastern Europe, and North America. Since 2009 she has been consulting across a wide range of industries with the Jim Stengel Company where she focuses on Strategy, Purpose driven Brand Positioning and Building the Capabilities needed to turn strategy into impactful activation particularly in the area of communication.
At the Cannes Lions Festival Suzanne is delighted to have the opportunity to play a role in empowering the next generation of brand builders. She has partnered with Jim Stengel to lead the Young Marketers Academy since its inception in 2011, and also the CMO Accelerator since it started in 2013. As a true believer in the power of creativity to build a business, she is thrilled to see the Cannes Lions School participants finish the week inspired and equipped to raise the creative bar on their brands.
3M, AB InBev, Adidas, Arcelik, Brown-Forman, Danone, Dell, DIAGEO,
Estee Lauder, Ferrero, Google, Heineken, Kraft Heinz, P&G, PepsiCo, Red
Bull, S. C. Johnson, Unilever, Vodafone, Yildiz Holding
What graduates say
"The experience has given me the knowledge to help my company create great content."
Katherine McCarthy, Marketing Manager, Visa
“The Festival inspired me and re-focused me around what truly matters – people.”
Mollie Crudden, Associate Brand Manager, Unilever
A diverse group of creative communications professionals at the top of their game will be drawn from the Festival programme and confirmed soon. Past speakers have included:
Chief Strategy and Marketing Officer, Sapient Nitro
Chairman, Crispin Porter Bogusky
G. Andrew Meyer
Global Marketing, Facebook
Chief Consumer Officer, SMG Worldwide
Vice President/ General Manager Digital Sport, Nike
Registration is now open. There are limited spaces available on each Academy so don't miss out.