Driving creative solutions for breakthrough results
An intensive five days of learning that provide a deeper understanding of the media landscape, and how this understanding will drive media solutions to greatly increase advertisers’ connections with their audiences.
What is it?
Advertisers need to connect with audiences from all kinds of angles in order to make their work stand out and achieve the best results. So it’s essential for up-and-coming media professionals to use media creatively, know their target market and have an in-depth understanding of the impact of technology. This five-day programme is designed to do help them do just that – all against the backdrop of Cannes Lions. From the sprout of an idea to the multitude of ways it can be applied across media channels, attendees learn how they can deliver better results for clients in a rapidly evolving, tech-focused media landscape.
€2,295 (+TVA). Full-week delegate pass to Cannes Lions including Innovation, Entertainment plus Awards Shows, Young Lions Party and Closing Gala.
18–23 June 2017
How does it work?
The future media stars hear from world-class speakers hand-picked from the Cannes Lions stages who share their knowledge of everything from championing new ideas to leveraging social media. They have chance to meet the Media Lions jurors and learn what makes Lion-winning work stand out from the crowd. They boost their understanding of how effective media ideas are perfectly aligned to their target market with guided tours of the world’s best work. And they perfect their ability to manage the relationship between idea, media channel and client by working in teams to devise a client pitch.
Exclusive classroom sessions
Creative toolkit: a summary of what's been learnt to take back to the
Bespoke networking opportunities
One to one mentoring
Exclusive access to Cannes Lions School Campus
Who is it for?
With only 35 places available, space is limited and delegates must be aged 30 years or under, working in creative roles in an agency, client/brand, media company or within the creative industry. Those with one to two years’ experience will thrive at the Young Media Academy.
Previously, people with the following job roles have taken part in the course:
Senior planners, marketing executives, strategic content planners, media planners, account executives, social media co-ordinators.
The programme is immersive and collaborative, reflecting the increasingly tech-focused media landscape while honing in on the core skills that every media professional needs to develop. After the programme, they will:
Develop leadership skills
• Improve the ability to lead more effectively and champion new ideas
• Creatively manage the relationship between the idea, media channel and client
• Become comfortable being a challenger
Develop their knowledge of the data and innovation spheres
• Embrace the technological evolution of media, new channels and consumer behaviours
• Learn the challenges of leveraging social media internationally and measuring ROI
• Understand data’s role in stimulating innovation and creativity in the planning process
Have a better understanding of the media landscape
• Make sense of the increasingly fragmented media landscape
• Understand how technology upends conventional wisdom
• Learn fluency in all digital media forms – search, social, mobile, video
Work more collaboratively
• Work with creative agencies and media owners
• Understanding the client’s challenge in the context of the global landscape
• Build relationships with key players in media solutions
Improve their media channel strategy
• Implement forward-thinking strategies across media channels
• Know the relationship between the idea and the media channel
• Appreciate the complexity of the multi-screen universe
Use media more creatively than ever
• Identify the value of creative thinking across media channels
• Understand, and prove, effectiveness
• Learn how media ideas have an understanding of the target market
• Demonstrate the union of medium and message to engage and create impact
Joint Academy Deans
Katie Derham brings a unique perspective on media and how to get a story heard; she is one of the UK’s leading broadcasters, a cornerstone of classical music broadcasting at the BBC, content production through her production company and as a consultant to select clients who seek her out for media training.
As the face of the BBC Proms, Katie has been presenting the BBC’s coverage of the yearly musical extravaganza for the past six years as well as hosting Proms Extra on BBC2 . Katie can be heard regularly on BBC Radio 3 where she presents Afternoons on 3 as well presenting Arts documentaries across television and radio.
Previous to this Katie spent 15 years working in news and current affairs, first at the BBC and then as ITV News’ youngest ever newsreader, where her role as anchor meant she covered everything from elections to royal weddings and the wars in Afghanistan and Iraq.
She has literally been in the media in other surprising roles as well. In 2015 she was a finalist on “Strictly Come Dancing,” she tried her hand at conducting as part of the BBC reality series Maestro and she relearned the violin after 20 years for First Love on Sky Arts.
In 2015 she launched Peanut and Crumb, a production and media strategy company which Katie set up with the BAFTA nominated producer and director Jane Gerber.
Jane Melvin’s 25+-year career in marketing and advertising is the foundation for her viewpoint of media as marketing. She is founder of Strategic Innovations Group, a strategy practice that helps clients figure out who they are, what they do and how to do it better. She also runs the creativity company that created The Five Faces of Genius Model. She is a writer, speaker, catalyst for change and the creation and activation of iddeas.
Melvin formerly worked at Darden Restaurants, Starbucks Coffee International and Leo Burnett where she led the McDonald’s account in Asia Pacific. She has guest lectured at Texas A&M and Northwestern University.
Miss Melvin holds a BA from Trinity College and an MBA from Yale University. She was a Coro Foundation Public Affairs Fellow and interned at the British House of Commons. She serves on the boards of three private companies and is co-founder of a charity that has raised over $1.8 million to fight breast cancer. She is an avid competitive amateur ballroom dancer and is often spotted practicing her footwork in airports.
What graduates say
"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."
Kelsey Price, Senior Account Manager, Google
"“I now know I have a lot of potential and I can’t wait to show the world and really make a difference!”
Kaye Pizzarro, Connections Planner, MediaCom
"The experience has been most rewarding and I have been truly inspired."
Adewole Adeosun, Executive, Planning and Client Servicing, mediaReach OMD
BBC News Limited, Carat, Google, Hakuhodo, Havas Media Group, iCrossing,
Initiative, Mediacom, Mindshare, OMD, Performics, PHD, Starcom MediaVest Group,
CEO, Asia Pacific, Omnicom
Vice President Global Communications, Coca-Cola
CEO, Aprais Ltd
Global Senior Vice President, Rums and Haig Club, Diageo
CEO, MediaCom USA
How to register
Registration is now open. There are limited spaces available on each Academy so don't miss out.