China is recognised around the world as a growing hub of creativity and innovation; as pioneering with its technological advancements as it is influential with its creative work.
To celebrate this, China Day is a new programme at Cannes Lions. It features talks from industry thought leaders and practitioners that will open a window into the country's creative output, with translation of content available from English to Mandarin and Mandarin to English.
In 2012, Jonathan Mak Long (right) helped Ogilvy & Mather Shanghai win a Grand Prix in Outdoor for '#Cokehands'. It was the second Grand Prix in two years for Chinese agencies at Cannes Lions.
What to expect at China Day
Throughout the day, talks will focus on Chinese creativity and the people behind it. Attendees will leave with a full understanding of the state of creativity right now in the country and can expect to hear from: