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The Young Lions Bumper Hack Competition

Uncovering the world's most promising creative talent

The Hack

The Young Lions Bumper Hack powered by YouTube is here for 2017, seeking out the next generation of young talent in creative communications.

The competition is set to inspire the creative community to see the possibilities of six-second ads (aka Bumpers).

Professionals working in advertising agencies are invited to take part in this year's competition. Participants will have until 24 May to create a three part video story using three single six second bumpers to innovatively tell their story.

The top two winners will go on to compete in the Young Lions Film Competition live in Cannes Lions. The Festival will appoint a jury of Lion winning creatives and digital specialists to select the two winners.

The Young Lions Film Competition will see over 40 teams of two go head-to-head over 48 hours working on a live brief during the Festival week and proving themselves on the world-stage in the process.

All work is judged by members of the Cannes Lions juries and the Gold-winning team collects their medal during a prestigious Cannes Lions awards show, as well as receiving complimentary registrations and accommodation for the 2018 Festival.

Young Film Lions Winners

The Brief

To explore the creative possibilities of a series of six-second bumper ads, we challenge you to use that small space to tell to tell a larger than life story - a note to your future self.

You can download the full brief here for exact details and objectives as well as guidelines on how to create a bumper. The final work will be judged by a panel of experts made up of members from a select group of Cannes Lions jurors.

The Prize

The winners will be entered into the Young Lions Film Competition as a team and have flights and accommodation provided.

The Jury

Chris Clarke

Chris Clarke
Chief Creative Officer, International, DigitasLBi

As Chief Creative Officer, International at DigitasLBi, Chris oversees the agency's creative output internationally. He has overall responsibility for DigitasLBi’s point of view on the world, and is the father of the famous unicorn emblem.

Known for his provocative views, Chris is a regular commentator in titles like The Guardian, The Drum and Campaign, and was amongst the first in our industry to highlight the darker side of digital disruption. He is a passionate proponent of the idea of enlightened self-interest, and believes that businesses can build their brands by creating work which has a social purpose at its heart - a view which is reflected in DigitasLBi's initiatives for clients like Durex and AstraZeneca.

Chris began his career in digital in the late 90s, starting as a copywriter at pioneering Swedish digital advertising agency Abel & Baker and later joining Wheel, a forerunner of DigitasLBi, where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK before joining LBi (now DigitasLBi) in 2008.

Chris is a regular on the speaking circuit, delivering keynotes at Eurobest, Spikes Asia, Cannes Lions and Bestival. He is a member of the Campaign A-List and The Drum's Adverati.

Joji Jacob

Joji Jacob
Creative / Co-Founder, BLK J

Joji is the co-founder and creative partner of BLK J, one of the fastest growing independent advertising agencies in Asia. Within four months of setting up, BLK J has managed to attract four blue chip clients.

Before founding BLK J, Joji was the Group Executive Creative Director of DDB Group Singapore. He was also the head of DDB Asia's Creative Council and a member of the Global Creative Council.

Joji has over 23 years of experience working as a Copywriter and Executive Creative Director with some of the best and biggest agencies in India and Singapore - Ogilvy, JWT, Lowe, BBDO and DDB.

Joji joined DDB Group Singapore in 2009 and was responsible for putting together the team that helped make the agency the most successful Singaporean agency in both new business wins and major international awards. DDB Group has been the most successful agency at Cannes for seven consecutive years. In 2013 the agency was named fifth-best promo and activation agency in the world.

Joji has been named Singapore's Most Influential Creative Director by the Institute of Advertising Singapore and South East Asia's Creative Person of the Year by Campaign two years in a row. He has judged Cannes Lions four times and was the Jury President for Print & Publishing in 2016.

Micheal Knox

Michael Knox
Chief Creative Officer, Grey Group Hong Kong

Michael's work has been recognised at all major award shows including recent Gold at Cannes Lions and Spikes Asia. He has led campaigns that have collected multiple Effies locally and internationally. Prior to relocating to Hong Kong, Michael was Chief Creative Officer Grey Group Australia and Managing Partner of Grey, Melbourne. This experience reaffirming his belief in importance of culture. Michael is a member of Grey's Global Creative Council, has judged at many local and international award shows and he has mentored some of the best talent in the business. A fact of which he's most proud.

Yuri Mussoly

Yuri Mussoly
Digital Creative Director, Africa

Yuri Mussoly is a copywriter, activist, feminist, cool hunter and (trouble)maker based in Sao Paulo.

She has worked in some of the main agencies in the country such as FCB and Isobar and currently works at Africa, one of the largest Brazilian advertising agencies, as Digital Creative Director.

Zeila Sakhi

Zelia Sakhi
Head of Design, Mobiento/Deloitte Digital

Zélia is heading the creative team of Mobiento / Deloitte Digital in the Nordics, and is headquartered in Stockholm. In her role, she leads a team of forward thinking designers, strategists and creative technologists, focusing on next generation products and customer centric innovations around mobility and connected technologies.

She started her career about 10 years ago at the French agency Casus Belli, before calling London home and leading some pan-European advertisement campaigns at Amazon. She moved to Sweden in 2013 and now works globally across the Deloitte Digital network. She’s been working with customers ranging from Samsung, Volvo or Electrolux to Jean-Paul Gaultier or Cartoon Network and has earned her marks around mobile experiences, earning an MMA gold, the Grand Prix Stratégies and the Grand Prix Brand content.

As a French native, she’s got the ability to swear like a well-educated sailor in 3.5 languages.

Yuri Mussoly

Yuri Mussoly

Entry Criteria

  • Young professionals working in advertising agencies should be 30 years old and under (born after 24 June 1986 and must be over 18)
  • Please note that you will be able to amend your competition entry up until the deadline date. Once the deadline has passed all entries will be locked
  • All the information needs to be in English
  • Competition entrants must work either as an individual or in teams of two
  • Entrants can only enter once either as a team or individually
  • Students are not allowed to enter the competition.
  • Excluded Countries: Trade sanctions apply to contests. In practice, this means that we cannot run competitions in or allow residents of the following countries to participate: 
    • Crimea
    • Cuba
    • Iran
    • North Korea
    • Sudan
    • Syria

    "Persons who are (1) residents of US embargoed countries, (2) ordinarily resident in US embargoed countries, or (3) otherwise prohibited by applicable export controls and sanctions programs may not participate in this contest."

Enter your work

In order to proceed with the submission of your entry please ensure you have the following information in advance:

  • ID/Passport
  • Letter of employment
    Signed by your line manager with company header, address and line manager's contact details (for full-time employment, sent as PDF) OR a reference letter by client with company header, address and contact details (if applicant is a freelancer, sent as pdf).

Once you've submitted your entry using the form at the bottom of this page, please send a PDF with the required information to ChrisW@canneslions.com

Competition entry format requirements

  • You must make three films.
  • Each film must be six seconds long. No longer, no shorter!
  • Please keep in mind, the film(s) will not loop like a Vine. Make sure everything fits into that short slot for a one time viewing.
  • You must own all the images, music and sounds.
  • Your films must adhere to YouTube's community guidelines and Advertising Policies.
  • You will upload your films to YouTube, and submit them as an unlisted playlist.
  • You will submit a bio of yourself and some background for your idea.
  • Please ensure you submit all the necessary documents. Failure to do so may result in your entry not being accepted.

Further information

The deadline for entries has been extended to 23:59 GMT on 25 May 2017. Only the winning entrant(s) will be contacted on 1 June 2017. The competition is free to enter.