The Young Lions Bumper Hack powered by YouTube is here for 2017, seeking out the next generation of young talent in creative communications.
The competition is set to inspire the creative community to see the possibilities of six-second ads (aka Bumpers).
Professionals working in advertising agencies are invited to take part in this year's competition. Participants will have until 24 May to create a three part video story using three single six second bumpers to innovatively tell their story.
The top two winners will go on to compete in the Young Lions Film Competition live in Cannes Lions. The Festival will appoint a jury of Lion winning creatives and digital specialists to select the two winners.
The Young Lions Film Competition will see over 40 teams of two go head-to-head over 48 hours working on a live brief during the Festival week and proving themselves on the world-stage in the process.
All work is judged by members of the Cannes Lions juries and the Gold-winning team collects their medal during a prestigious Cannes Lions awards show, as well as receiving complimentary registrations and accommodation for the 2018 Festival.
To explore the creative possibilities of a series of six-second bumper ads, we challenge you to use that small space to tell to tell a larger than life story - a note to your future self.
You can download the full brief here for exact details and objectives as well as guidelines on how to create a bumper. The final work will be judged by a panel of experts made up of members from a select group of Cannes Lions jurors.
The winners will be entered into the Young Lions Film Competition as a team and have flights and accommodation provided.
The Cannes Lions jury carefully reviewed the submissions, which included a wide variety of creative interpretations of the brief, furthering the notion that six seconds is limitless when it comes to storytelling. However, the two sets of films that stood out to the jury offered sage advice to the future creatives these youngsters aspire to be.
"Slap Yourself Now" by Vittorio Perotti, Designer & Art Director, Sagmeister & Walsh, Italy
The film from Vittorio Perotti of Italy was a simple testament to the aspiring creative to not forget important values as his career progresses. The films, appropriately named "Slap Yourself Now," highlight the importance of relationships, career and ethics and the necessity to not forget one’s values regardless of success.
"Untitled" by Lance Christoper C. Francisco, Art Director, Publicis Jimenezbasic, Philippines
The submission from Lance Francisco of the Philippines played on the daily demands that creatives are often faced with and flipped it into a reminder or mantra to remind him why he set out to be a creative in the first place.
The winners will get to heed their advice at Cannes Lions this year as they compete as a team in the Young Lions Film Competition. The winning Bumper Hack films, along with many of the other submissions will be featured at the YouTube Beach during the Festival.
Chief Creative Officer, International, DigitasLBi
As Chief Creative Officer, International at DigitasLBi, Chris oversees the agency's creative output internationally. He has overall responsibility for DigitasLBi’s point of view on the world, and is the father of the famous unicorn emblem.
Known for his provocative views, Chris is a regular commentator in titles like The Guardian, The Drum and Campaign, and was amongst the first in our industry to highlight the darker side of digital disruption. He is a passionate proponent of the idea of enlightened self-interest, and believes that businesses can build their brands by creating work which has a social purpose at its heart - a view which is reflected in DigitasLBi's initiatives for clients like Durex and AstraZeneca.
Chris began his career in digital in the late 90s, starting as a copywriter at pioneering Swedish digital advertising agency Abel & Baker and later joining Wheel, a forerunner of DigitasLBi, where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK before joining LBi (now DigitasLBi) in 2008.
Chris is a regular on the speaking circuit, delivering keynotes at Eurobest, Spikes Asia, Cannes Lions and Bestival. He is a member of the Campaign A-List and The Drum's Adverati.
Creative / Co-Founder, BLK J
Joji is the co-founder and creative partner of BLK J, one of the fastest growing independent advertising agencies in Asia. Within four months of setting up, BLK J has managed to attract four blue chip clients.
Before founding BLK J, Joji was the Group Executive Creative Director of DDB Group Singapore. He was also the head of DDB Asia's Creative Council and a member of the Global Creative Council.
Joji has over 23 years of experience working as a Copywriter and Executive Creative Director with some of the best and biggest agencies in India and Singapore - Ogilvy, JWT, Lowe, BBDO and DDB.
Joji joined DDB Group Singapore in 2009 and was responsible for putting together the team that helped make the agency the most successful Singaporean agency in both new business wins and major international awards. DDB Group has been the most successful agency at Cannes for seven consecutive years. In 2013 the agency was named fifth-best promo and activation agency in the world.
Joji has been named Singapore's Most Influential Creative Director by the Institute of Advertising Singapore and South East Asia's Creative Person of the Year by Campaign two years in a row. He has judged Cannes Lions four times and was the Jury President for Print & Publishing in 2016.
Chief Creative Officer, Grey Group Hong Kong
Michael's work has been recognised at all major award shows including recent Gold at Cannes Lions and Spikes Asia. He has led campaigns that have collected multiple Effies locally and internationally. Prior to relocating to Hong Kong, Michael was Chief Creative Officer Grey Group Australia and Managing Partner of Grey, Melbourne. This experience reaffirming his belief in importance of culture. Michael is a member of Grey's Global Creative Council, has judged at many local and international award shows and he has mentored some of the best talent in the business. A fact of which he's most proud.
Digital Creative Director, Africa
Yuri Mussoly is a copywriter, activist, feminist, cool hunter and (trouble)maker based in Sao Paulo.
She has worked in some of the main agencies in the country such as FCB and Isobar and currently works at Africa, one of the largest Brazilian advertising agencies, as Digital Creative Director.
Head of Design, Mobiento/Deloitte Digital
Zélia is heading the creative team of Mobiento / Deloitte Digital in the Nordics, and is headquartered in Stockholm. In her role, she leads a team of forward thinking designers, strategists and creative technologists, focusing on next generation products and customer centric innovations around mobility and connected technologies.
She started her career about 10 years ago at the French agency Casus Belli, before calling London home and leading some pan-European advertisement campaigns at Amazon. She moved to Sweden in 2013 and now works globally across the Deloitte Digital network. She’s been working with customers ranging from Samsung, Volvo or Electrolux to Jean-Paul Gaultier or Cartoon Network and has earned her marks around mobile experiences, earning an MMA gold, the Grand Prix Stratégies and the Grand Prix Brand content.
As a French native, she’s got the ability to swear like a well-educated sailor in 3.5 languages.