What is it?
Digital experts from across the world have just 24 hours to develop an integrated social media campaign that uses both the platform and the technology behind it to solve a charity brief. They’re then judged by the Cyber Jury – all of whom are highly regarded, industry-leading professionals.
How does it work
The client – a charity or non-profit organisation – briefs the teams the evening before the competition begins. Each team must answer the brief using the power of social media technology and provide a solution aligned to the technological evolution of social media.
The teams will then need to create an online presentation page explaining the creative insight behind their campaign, their proposed solution and an explanation of how it would work.
They’ll be expected to use a maximum of three social media platforms in their supporting material, and include a 250-word explanation for each part of their presentation.
How to enter
The competition is open to those aged 30 or under who currently work within creative communications.
Participants first need to prove themselves as the best of the best in their own country. Our network of Representatives run local competitions to select teams in the lead-up to the Festival, with winners going into the final round of the competition at Cannes Lions.
Countries which organise local competitions can be found here