What is is?
Original, engaging creative work starts with a strong brief. This is your chance to go head-to-head against fellow client marketers and produce the perfect brief, before presenting it to the jury who act as an agency to asses your work.
How does it work?
The client – a charity or non-profit organisation – explains the challenge’s objectives on the evening before the competition begins. Teams are made up of two marketers from a client organisation, and they must produce a brief that answers the charity’s challenge as well as create a product or service based on their own brand knowledge.
The jury, made up of industry leaders selected by the Festival, will then act as an advertising agency to assess each piece of work. Teams will be judged on the clarity of the brief: the knowledge it displays about the product or service, the client organisation and its aims, and the specific goals of the campaign.
How to enter
The competition is open to those aged 30 or under who currently work within creative communications.
Participants first need to prove themselves as the best of the best in their own country. Our network of Representatives run local competitions to select teams in the lead-up to the Festival, with winners going into the final round of the competition at Cannes Lions.
Countries which organise local competitions can be found here