What is it?
Demonstrate your strategic thinking and original ideas as you compete in teams to develop a media strategy that drives business, before being judged by members of the Media Jury.
How does it work?
The client – a charity or non-profit organisation – briefs the teams on the evening before the competition begins, providing the objectives and target audience.
The teams will then need to develop ideas that would lead to a successful media strategy, showing both innovative media selection as well as their creative uses. They’ll have access to their workstations between 08:30 and 20:00 to create their concept.
How to enter
The competition is open to those aged 30 or under who currently work within creative communications.
Participants first need to prove themselves as the best of the best in their own country. Our network of Representatives run local competitions to select teams in the lead-up to the Festival, with winners going into the final round of the competition at Cannes Lions.
Countries which organise local competitions can be found here