What is it?
Captivate audiences and exhibit your original ideas as you compete in teams to develop a PR strategy that boosts a brand’s awareness, before being judged by members of the PR jury.
How does it work?
The client – a charity or non-profit organisation – briefs the teams of two before the competition begins, providing the objectives and target audience. It’s all about showcasing how PR is effectively used to engage audiences with an organisation or specific topic.
As well as coming up with the strategy idea, teams will produce some elements of creative so that their strategy takes shape in front of the jury. They’ll also be asked to show how their idea would connect with the organisation’s brand value, engage with the public and build relations with relevant stakeholders. They’ll also create PR supporting material applicable in relevant media channels and submit a written proposal before presenting to the jury.
How to enter
The competition is open to those aged 30 or under who currently work within creative communications.
Participants first need to prove themselves as the best of the best in their own country. Our network of Representatives run local competitions to select teams in the lead-up to the Festival, with winners going into the final round of the competition at Cannes Lions.
Countries which organise local competitions can be found here