Showcase your creative skills as you compete in teams to produce a stand-out, captivating and unique print ad to a charity’s brief, before being judged by members of the Press jury.
The client – a charity or public service organisation – briefs the teams the evening before the competition begins, providing their objectives, strategies and target audience.
Competition sponsors will then present the equipment that participants will be able to use, as well as the procedures they’ll have to follow. A training session will also be available from Adobe and Getty Images.
After the briefing, the team work alone with access to workstations between 08:30 and 20:00 to create their print ad.
The competition is open to those aged 30 or under who currently work within creative communications.
Participants first need to prove themselves as the best of the best in their own country. Our network of Representatives run local competitions to select teams in the lead-up to the Festival, with winners going into the final round of the competition at Cannes Lions.
Countries which organise local competitions can be found here