Keka Morelle is the LATAM Chief Creative Officer at Ogilvy, with nearly 30 years in the advertising industry. Before joining Ogilvy, she was the Chief Creative Officer at WT Brazil for four years. Keka began her career as an Art Director at DM9, later becoming Creative Director at DM9 and Executive Creative Director at AlmapBBDO. She also worked at F/Nazca Saatchi & Saatchi, where she first served on the Cannes Lions Outdoor Jury in 2006.

Keka’s work has earned prestigious awards, including Cannes Lions, The One Show, D&AD, and Clio Awards. A respected industry leader, she has served on several juries, including Cannes Lions three times, most recently for Film in 2021. She also chaired the Art Direction Jury at D&AD 2023 and the Fusion Jury at The One Show in 2024.

Keka was named to Adweek’s Creative 100 in 2020 and recognized as Creative Professional of the Year at the Brazilian Caboré Awards in 2018 and 2023.