The iconic interactive entertainment company
that makes every day more fun
Creating enduring stories that span decades means perfecting the art of storytelling to evolve with consumer habits across mobile, desktop, console, and now the on and offline worlds of esports. Activision Blizzard’s blockbuster games continue to enter the fabric of pop culture, as evidenced by sold out sporting arenas filled with esports fans. Participants will learn from gaming industry marketers on how to breathe new life into their beloved brand stories. This session will feature Daniel Cherry III (CMO, Activision Blizzard Esports), Todd Harvey (Head of Global Marketing, Activision and Blizzard Entertainment), and George Krstic (Director of Story, Story & Franchise Development, Blizzard Entertainment).
Prioritizing your consumer is the first step to them loving your brand. Uncover how Activision Blizzard leverages the science of player insights to enhance the gameplay experience and keep audiences coming back to iconic franchises year after year. Participants will walk away with a fresh perspective on how to put their brand loyalists first. This session will feature Brian Ames (President, Activision Blizzard Media), Johanna Faries (Head of Call of Duty Esports, Activision Blizzard Esports), and Melissa Stein (Global VP of Product, Activision Blizzard Media).
President, Activision Blizzard Media
CMO, Activision Blizzard Esports
Global VP of Product, Activision Blizzard Media
Melissa Stein brings 20 years of experience leading product teams. In her role as Global VP of Product to Activision Blizzard Media, she leads product management and marketing, product data science and UX. She thrives on developing industry-leading products that help companies reach their objectives.
Previously, Melissa was SVP of Product for ADARA, creating Traveler Intelligence products based on the world’s largest travel data co-op. Prior to ADARA, Melissa led key product initiatives at Yahoo! including the advertising incubation team, its suite of display ad products, and local search marketing. Preceding her work in digital advertising, Melissa defined storage management and enterprise software solutions at established and startup companies. She holds an MBA from the University of Southern California.
Head of Call of Duty Esports, Activision Blizzard Esports
Head of Global Marketing, Activision and Blizzard Entertainment
VP, Global Head of Business Marketing, Measurement and Insights
Director of Story, Story & Franchise Development, Blizzard Entertainment
When you think of gamers, who comes to mind? See for yourself at Activision Blizzard’s exciting experiential activation at CLX.