ACTIVISION BLIZZARD

The iconic interactive entertainment company
that makes every day more fun

Activision Blizzard makes every day more fun. There’s a game for everyone to compete, play and connect with, from Candy Crush Saga™, Call of Duty® and World of Warcraft® to Overwatch®, Hearthstone® and Diablo®.

Learn more

The Activision Blizzard Roundtables

For two days CLX is for invited participants only to take part in a selection of curated roundtable discussions.
Details about how to apply for a specific roundtable will be published soon for those that have already registered for CLX.

The Art of Building Beloved Brand Stories

Creating enduring stories that span decades means perfecting the art of storytelling to evolve with consumer habits across mobile, desktop, console, and now the on and offline worlds of esports. Activision Blizzard’s blockbuster games continue to enter the fabric of pop culture, as evidenced by sold out sporting arenas filled with esports fans. Participants will learn from gaming industry marketers on how to breathe new life into their beloved brand stories. This session will feature Daniel Cherry III (CMO, Activision Blizzard Esports), Todd Harvey (Head of Global Marketing, Activision and Blizzard Entertainment), and George Krstic (Director of Story, Story & Franchise Development, Blizzard Entertainment).

The Science of Turning Consumer Love into Brand Love

Prioritizing your consumer is the first step to them loving your brand. Uncover how Activision Blizzard leverages the science of player insights to enhance the gameplay experience and keep audiences coming back to iconic franchises year after year. Participants will walk away with a fresh perspective on how to put their brand loyalists first. This session will feature Brian Ames (President, Activision Blizzard Media), Johanna Faries (Head of Call of Duty Esports, Activision Blizzard Esports), and Melissa Stein (Global VP of Product, Activision Blizzard Media).

Featuring:

Brian Ames

President, Activision Blizzard Media 

Brian Ames is the President for Activision Blizzard Media, overseeing all aspects of the company’s fast-growing advertising monetization business, including product, engineering, sales, marketing, strategy, and operations. 

Prior to joining Activision Blizzard, Ames served as the Director of Product Revenue & Analytics at Snapchat, responsible for teams focused on defining and delivering Snap’s innovative ad experiences to marketers. As Snap’s 60th employee, Brian founded and led numerous consumer and revenue teams spanning product management, growth, analytics, strategy, and operations. Ames previously worked in monetization and mobile business development at Facebook and was a Project Leader at the Boston Consulting Group. Ames holds a BS in Brain and Cognitive Science from MIT and an MBA from the Stanford Graduate School of Business.
Read more... Hide

Daniel Cherry III

CMO, Activision Blizzard Esports 

Daniel Cherry III oversees all marketing, public relations and social media for both the Overwatch League and Call of Duty World League. Daniel was named to Sports Business Journal’s prestigious 40 Under 40 list, and is part of a growing group of sports executives who have joined Activision Blizzard to blaze new trails in the rapidly expanding world of esports. 

Daniel brings over 20 years of marketing experience to this new role, most recently serving as chief marketing and innovation officer for the three-time Stanley Cup Champion New Jersey Devils and Prudential Center arena, where he oversaw all marketing/sales strategy, branding, and innovation, as well as being a part of the senior leadership team that supported business operations across multiple professional sports and esports teams. Prior to that role, Daniel served as the senior vice president of marketing and vice president of consumer planning & research at DIAGEO N.A.
Read more... Hide

Melissa Stein

Global VP of Product, Activision Blizzard Media 

Melissa Stein brings 20 years of experience leading product teams. In her role as Global VP of Product to Activision Blizzard Media, she leads product management and marketing, product data science and UX. She thrives on developing industry-leading products that help companies reach their objectives.

Previously, Melissa was SVP of Product for ADARA, creating Traveler Intelligence products based on the world’s largest travel data co-op. Prior to ADARA, Melissa led key product initiatives at Yahoo! including the advertising incubation team, its suite of display ad products, and local search marketing.  Preceding her work in digital advertising, Melissa defined storage management and enterprise software solutions at established and startup companies.  She holds an MBA from the University of Southern California.

 
Read more... Hide

Johanna Faries

Head of Call of Duty Esports, Activision Blizzard Esports 

Johanna Faries serves as Head of Call of Duty Esports for Activision Blizzard, Inc., overseeing league and business operations, product development, and corporate strategy for Call of Duty Esports and strategic leadership for the broader esports landscape globally. 

Faries is a sports industry veteran, who joined the company’s esports leadership team in 2018 after 12 years at the National Football League in NYC. While at the National Football League, Faries held a number of leadership roles across marketing, league initiative strategy, fan and business development, partnerships, and consumer products. During her tenure, she also served in a broad range of diversity, inclusion, and mentorship programs. 
Read more... Hide

Todd Harvey 

Head of Global Marketing, Activision and Blizzard Entertainment 

Todd Harvey leads the Global Brand Marketing teams across both Activision and Blizzard Entertainment and oversees the marketing strategy and creative execution for all franchises. Before his 10 years at Activision Blizzard, Todd spent a decade at Citigroup where he held a number of marketing roles including heading up the North America Advertising team. He began his career in New York at a number of global advertising networks including Saatchi & Saatchi and Grey.
Read more... Hide

Jonathan Stringfield

VP, Global Head of Business Marketing, Measurement and Insights

Jonathan Stringfield is VP and Global Head of Business Marketing, Measurement and Insights at Activision Blizzard Media. In this role he oversees a global team responsible for crafting legendary marketing experiences, conducting rigorous science to substantiate the unique power of gaming to advertisers, and supplying partner teams with evidence-based insights that drive innovation.

Previously, Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. Prior to that, Jonathan was an early member of Facebook’s measurement solutions research team and led demographic research for Nielsen’s TV and media research services. Jonathan holds a PhD in Sociology, where his NSF-funded research focused on identity and audience conceptions among users of social media technologies.
Read more... Hide

George Krstic

Director of Story, Story & Franchise Development, Blizzard Entertainment

As Director of Story for Blizzard Entertainment’s Story and Franchise Development division, Emmy, Annie and Saturn Award nominated creator George Krstic helps shepherd the narrative expressions of all of Blizzard’s game IPs including Warcraft and Overwatch. A veteran of both the game and entertainment industries, George has worked on such diverse projects as “Star Wars: The Clone Wars,” “League of Legends,” and “Transformers” as well as creating his own television series for Cartoon Network – “Megas XLR”. George is a lead member of the story group responsible for Blizzard’s animated shorts, in-game cinematics, comic books, novels and audio dramas.
Read more... Hide

Plus an unmissable interactive experience that brings Activision Blizzard to life

When you think of gamers, who comes to mind? See for yourself at Activision Blizzard’s exciting experiential activation at CLX.

Register your interest in CLX to join a roundtable

All participants require a delegate pass to Cannes Lions.

Thank you for your interest. We'll be in touch