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Adobe Roundtables

For two days CLX is for invited participants only to take part in a selection of curated roundtable discussions.
Details about how to apply for a specific roundtable will be published soon for those that have already registered for CLX.

Nurturing the Creative Heart of Meaningful Experiences

At the heart of all great experiences is a creative idea skillfully executed. But lots of forces can dampen your team’s creativity, including the crush of content to be produced and the endless rounds of feedback. The challenge is to preserve your team’s creative edge, empower them to collaborate effectively, and help them learn new mediums like voice and AR that will connect with the next generation of consumers. Join Scott Belsky, Adobe’s Chief Product Officer, and Debbie Millman, founder and host of the Design Matters podcast, for a lively exploration of scaling creativity for modern brands and agencies.

Featuring

Debbie Millman

Founder and Host, Design Matter

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters. As the founder and host of Design Matters, one of the world’s first and longest running podcasts, Millman has interviewed over 400 artists, designers and cultural commentators, including Marina Abramovic, Steven Pinker, Milton Glaser, Malcolm Gladwell, Shepard Fairey, Barbara Kruger, Amanda Palmer, Alain de Botton and many more. In the 13 years since its inception, the show has garnered over a five-million-downloads per year, a Cooper Hewitt National Design Award and iTunes has designated it one of the best overall podcasts. Debbie is also the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Both books have been published in over 10 languages.
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Scott Belsky

Chief Product Officer and Executive Vice President, Creative Cloud

Scott Belsky’s primary focus is making Creative Cloud a creativity platform for all. As chief product officer and executive vice president, Creative Cloud, Scott leads product management and engineering for Creative Cloud products and services, Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s Design team, which is responsible for experience design across all Adobe products.
 
Prior to joining Adobe in December 2017, Scott was a venture investor at Benchmark in San Francisco. This is Scott’s second tenure at Adobe. He originally joined the company after it acquired Behance in 2012. At that time, he led Adobe’s mobile strategy for Creative Cloud. Scott co-founded Behance in 2006 and served as its CEO for six years.  
 
Scott has been an advisor on design and product management for leading companies and organizations, including Adidas, Pentagram, Pinterest, Proctor & Gamble, Facebook, and the United States Government. In 2010, Fast Company included Scott on its list of "100 Most Creative People in Business."
 
If Scott were not at Adobe, he would be a full-time writer.
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Everything You Need to Know to Build the Next Great Experience 

Every breakthrough experience starts with a great idea and great creative. But for an experience to truly be impactful, it must be backed with data and insights to personalize and anticipate every interaction. Join Ann Lewnes, Adobe’s CMO, to talk about what it actually takes to build powerful experiences that inspire, transform and bring creativity to life.

Featuring

Ann Lewnes

Executive Vice President and Chief Marketing Officer

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, a celebration of indispensable marketing and media executives. In 2015, Ad Age named her to The Creativity 50, honoring the most creative people of the year.
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25 Years of Digital Advertising: How Data and Customer Insights are Shaping the Next 25 Years

This year we celebrate the advent of digital advertising. We’ve gone from a simple banner ad with a 44% CTR to grappling with the complex issues of delivering omnichannel personalized, integrated and relevant advertising experiences with more and more data, but also new restrictions. This roundtable will delve into what we’ve learned, how to capitalize on digital advertising today, and how to structure and operationalize your company for it with the right experts across data, programmatic advertising, marketing and measurement. Join us for a candid discussion on these topics, and what it means for brands and agencies.

Featuring

Keith Eadie

GM & VP of Adobe Advertising Cloud

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The Future is Immersive But What Does that Mean?

Voice, AI, augmented reality and 3D content creation are blending the physical and digital worlds, but how do they become a part of your storytelling arsenal? Join us as we explore the opportunities these technologies will open up for brands to create more immersive, connected experiences.

Featuring

Chris Duffey

Head of Creative Business Strategy, Adobe

Chris Duffey is an award-winning creative director, noted speaker, author and mobile and wearable technologist. He is currently leading Adobe’s Creative Cloud strategic partnerships within the creative agency enterprise space, focusing on AI innovations to help brands enhance creativity and deliver compelling customer experiences. Chris has been featured by Business Insider and Yahoo as one of the industry’s "leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing.” He has been a creative consultant with over 35 advertising agencies across all the major global holding companies (WPP, IPG, Havas, Publicis and MDC), and has worked across every major industry vertical. Chris’ work has been recognized and featured by Google, McKinsey and the Wharton School in their book, Pharma 3D: Rewriting the Script for Marketing in the Digital Age, and profiled in the Wall Street Journal.
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Mark Webster

Head of Voice Experience Design, Adobe

Mark Webster is Head of Voice Experience Design at Adobe, focusing on voice integration for Adobe XD. He is also responsible for driving product strategy for emerging technologies within XD. Mark joined Adobe through the acquisition of the company he founded, Sayspring, which offers a design and prototyping platform for voice interfaces. 

Prior to Sayspring, Mark was Director of Product for Groupon, focusing on entertainment and events. He landed at Groupon after SideTour, an e-commerce marketplace for local activities he co-founded, was acquired by Groupon in September 2013. Mark started his career with a five-year stretch at the National Basketball Association, where he worked in Creative Services.

Mark shares his thoughts on voice and the future of design on Twitter or Medium
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The Future of Marketing Is...

In an ever-changing world where everybody has a story to tell, the marketer’s role has never been more complex. Experience is the new brand and in order to be successful, companies must build new types of customer relationships, bring together online and offline, and build a culture of data and testing, all while keeping creativity and purpose at the center. Every leader must embrace new roles and responsibilities across the C-Suite, while adopting new technology and platforms to bring brands to life. Adobe CMO Ann Lewnes will talk about what you need to be thinking about now to build the next wave of experiences and stay ahead.

Featuring

Ann Lewnes

Chief Marketing Officer, Adobe

Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been inducted into the American Marketing Association’s Hall of Fame, named one of the most innovative and influential CMOs by Business Insider and Forbes, and recognized on AdWeek 50, a celebration of indispensable marketing and media executives. In 2015, Ad Age named her to The Creativity 50, honoring the most creative people of the year.
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Is TV Advertising Dead, Dying or Able to Transform?

For decades, technology has transformed almost every aspect of advertising, except for television. But we've finally hit an inflection point where advertisers are demanding more data, more accountability, and more efficiency in the largest medium for reaching audiences. Content is continuing to fragment. Addressable and connected TV is disrupting linear TV and advertising. Broadcast companies are faced with transforming their business to develop new revenue streams. Join us for a candid discussion on the future of TV advertising.

Featuring

Keith Eadie

GM & VP of Adobe Advertising Cloud

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Tariq Mahmoud

Head of International Business Development, Roku

Tariq is Roku’s Head of International Ad Sales & Strategy for its growing business outside the US. In this capacity, he manages teams and operations in Canada, EMEA, LatAm, and APAC. Prior to this, he was Global Head of Sales Strategy at Verizon Media, where he led strategic projects, business development, and international expansion for the company. Previously, he was a management consultant for Oliver Wyman.
 
Tariq holds a BA from Yale University in Economics and Political Science, and is pursuing an Executive MBA at The Wharton School.
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Plus an unmissable interactive experience that celebrates your creativity

Amazing experiences don’t just happen. You create them. At CLX, Adobe will celebrate and bring to life the creative within you.

Register your interest in CLX to join a roundtable

All participants require a delegate pass to Cannes Lions.

Thank you for your interest. We'll be in touch