A Leading destination for
short-form mobile videos AT CLX
Generation Z and millennials are creating and consuming content at a rapid pace. TikTok supports a community of inspired individuals using their creativity to celebrate authenticity and true forms of raw self-expression. This session brings valuable guidance from the platform about what moves and inspires young creatives around the world, along with influencers creating change and establishing authentic voices that resonate deeply. Learn what works on TikTok and why, and discover why being authentic matters. Get behind-the-scenes insights on what captivates Gen Z and millennials, and learn how brands can support creativity and self-expression with tried and true examples from the fastest-growing short-form video app of 2019.
TikTok ignites Generation Z. The platform empowers its users with the necessary tools to be creative and honest while building an audience of millions of fans. TikTok's formula has proven itself through the company’s rapid rate of growth and multiple viral successes. You don’t have to be polished to create stories that resonate; instead, TikTok embraces the unique narratives that live within each individual. Each story is worth telling, and there’s an audience for every story.
Discover how users interact on the platform, with each other, as well as with brands. Explore opportunities for brands to power and enhance storytelling in a world where unique voices matter. Learn from some of TikTok’s most celebrated minds as they discuss: the unique connections that authenticity provides, the value of being relatable, and the opportunity that such honesty and openness unlocks.
Vice President, Global Business Solutions
General Manager, Global Business Solutions
Managing Director of Monetization and Brand Partnerships, US
Director of Revenue Partnerships, EU
Head of X Design Center, Japan
CLX is designed around immersive and interactive experiences and the TikTok space is being designed to give all delegates the chance to interact with new technologies and product offerings from the brand.