We're delighted to confirm the first four companies hosting interactive programmes at CLX in 2019.
Activision Blizzard, Adobe, NBCUniversal and TikTok join us to bring our vision to life: a game-changing set of partners made up of the most in-demand content creators in the world.
Activision Blizzard, one of the world's leading standalone interactive entertainment companies, delights hundreds of millions of monthly active users around the world through iconic franchises including Candy Crush™, Call of Duty®, World of Warcraft®, Overwatch®, Hearthstone® and Diablo®.
Only Adobe empowers everyone to create exceptional experiences that inspire people, transform industries and move the world forward.
NBCUniversal is a frontrunner in the production and marketing of entertainment, news, sports, and information for global audiences.
TikTok is one of the most downloaded apps in the world – empowering its users to become content creators themselves.
Learn from culture makers and content creators how brand integrations can not only be sensitive to, but actually enhance entertainment properties and experiences. Sessions will provide first hand insights into what turns consumers into fans, and how to create true brand love, with under the bonnet stories from the world’s most in demand creators.
Understand the creative process from some of the most in demand creators in the world. Learn the secrets of the writers room, and how ideation among diverse voices and perspectives produces some of the world’s most loved entertainment properties.
Hear how storytelling and compelling content can change minds and inspire action, and how this can bring brand purpose to life in profound and authentic ways. Unlock the power of communities and bring audiences together around common values, through immersion and interaction, with universal stories at the heart.
Learn the successes and failures of the pioneers in new forms of entertainment and brand integration, to better understand the new rules of engagement to both preserve and build consumer trust.
Understand how interactive entertainment gathers audience insights in real time, using them to serve consumers in fantastical ways, from the creators that cherish their fans above all else and will do everything they can to delight them. Learn how loving your customer is the first step to them loving your brand, from the people who create fans, because they ARE fans.
The world’s most successful entertainment franchises can be endlessly fruitful and drive enviable audience loyalty. They attract audiences that become not just returning customers but actual brand ambassadors, and that in turn drives culture. Understand and discuss how brands can leverage both short and long term success, from die-hard fans and casual consumers alike, from some of the best in the business.
Explore the world of premium content and the value exchange that consumers will gravitate towards. Gain the latest insights on content business models, including freemium and ad supported, rewarded video and more, from the world’s most beloved entertainment brands. Roundtable sessions will provide honest appraisals of the models that work, and what happens when they don’t, in the rapidly changing world of content and platform innovation.
Hear how constant innovation, driven by the need to continuously surprise and delight, provides opportunities to breathe new life into established brands and properties across the entertainment spectrum. Unlock the gamer inside your customer, and turn audiences into advocates, with practical learning from pioneers and leaders in the field.
Learn the art of multiplatform, online and offline storytelling with the world’s most in-demand storytellers.
Learn the secrets of best in class customer and user experience from the content companies and creators that people pay premium for. Gain killer insights from the digital businesses that keep their audiences coming back for more, and understand the stories, and formats, that move them the most – and why.