The era of buying
eyeballs is over

Introducing CLX at Cannes Lions 2019

It’s clear that brands and agencies can gain insights from the wider world of entertainment and media on how to engage consumers deeply, and at scale. Cannes Lions and MediaLink are proud to present Connect, Learn, Experience, at Cannes Lions 2019. It will provide deep learning and inspiration from the planet's finest content and entertainment creators, and demonstrate why thinking like a premium content business is essential for everyone in an age of infinite consumer choice.

Register for CLX

A new initiative 

CLX is a two-day summit for industry VIPs at Cannes Lions. It is designed around immersive and interactive experiences with some of the world’s most exciting media and entertainment creators. The programme delivers high-value networking and blends it with best-in-class experiential and intimate content sessions, all designed to stimulate conversations to define and drive the future of the industry.

Designed to inspire and drive businesses forward

  • Meet senior level people from across the spectrum of brands, media and entertainment.
  • Get up close and personal with inspiring entertainment experts
  • Learn how the world’s most popular content gets made
  • Understand the qualities of different entertainment verticals
  • Interact with new technologies and product offerings
  • Discuss collaborative content and business models

Introducing the CLX Launch Partners 

We're delighted to confirm the first four companies hosting interactive programmes at CLX in 2019.

Activision Blizzard, Adobe, NBCUniversal and TikTok join us to bring our vision to life: a game-changing set of partners made up of the most in-demand content creators in the world.

Standalone interactive entertainment company Activision Blizzard

Activision Blizzard, one of the world's leading standalone interactive entertainment companies, delights hundreds of millions of monthly active users around the world through iconic franchises including Candy Crush™, Call of Duty®, World of Warcraft®, Overwatch®, Hearthstone® and Diablo®.

Adobe is changing the world through digital experiences

Only Adobe empowers everyone to create exceptional experiences that inspire people, transform industries and move the world forward.

World-leading media, entertainment and technology company NBCUniversal

NBCUniversal is a frontrunner in the production and marketing of entertainment, news, sports, and information for global audiences.

Leading destination for short-form mobile videos TikTok

TikTok is one of the most downloaded apps in the world – empowering its users to become content creators themselves.

Topics to be discussed

Being authentic in the cultural zeitgeist

From creating entertainment for popular culture to shifting mindsets and creating real cultural change, tackle the issues front of mind for businesses reaching today’s consumers and audiences.

How can you infiltrate popular culture and stay relevant at scale?

Learn from culture makers and content creators how brand integrations can not only be sensitive to, but actually enhance entertainment properties and experiences. Sessions will provide first hand insights into what turns consumers into fans, and how to create true brand love, with under the bonnet stories from the world’s most in demand creators.

How can we drive diversity of thought to deliver more positive and better work?

Understand the creative process from some of the most in demand creators in the world. Learn the secrets of the writers room, and how ideation among diverse voices and perspectives produces some of the world’s most loved entertainment properties.

How do we strike the right balance between purpose and profit?

Hear how storytelling and compelling content can change minds and inspire action, and how this can bring brand purpose to life in profound and authentic ways. Unlock the power of communities and bring audiences together around common values, through immersion and interaction, with universal stories at the heart.

How do we fix the issue of trust, ethics and transparency in creative marketing communications?

Learn the successes and failures of the pioneers in new forms of entertainment and brand integration, to better understand the new rules of engagement to both preserve and build consumer trust.

Creativity strategy & models for growth

What does success look like in the rapidly changing world of content and platform innovation? Unpick the creative strategies that are driving performance and creating competitive advantages in the entertainment space in new and fresh ways.

How can creative strategy build brands to drive performance & growth?

Understand how interactive entertainment gathers audience insights in real time, using them to serve consumers in fantastical ways, from the creators that cherish their fans above all else and will do everything they can to delight them. Learn how loving your customer is the first step to them loving your brand, from the people who create fans, because they ARE fans.

How can creativity deliver competitive advantage in the long & the short term?

The world’s most successful entertainment franchises can be endlessly fruitful and drive enviable audience loyalty. They attract audiences that become not just returning customers but actual brand ambassadors, and that in turn drives culture. Understand and discuss how brands can leverage both short and long term success, from die-hard fans and casual consumers alike, from some of the best in the business.

What creative business models thrive in a direct to consumer world?

Explore the world of premium content and the value exchange that consumers will gravitate towards. Gain the latest insights on content business models, including freemium and ad supported, rewarded video and more, from the world’s most beloved entertainment brands. Roundtable sessions will provide honest appraisals of the models that work, and what happens when they don’t, in the rapidly changing world of content and platform innovation.

Innovation & storytelling

Explore the game-changing ways technology and innovation has enhanced our ability to tell stories, and – more importantly – learn how to apply these insights today.

How can modern technologies improve the art of storytelling?

Hear how constant innovation, driven by the need to continuously surprise and delight, provides opportunities to breathe new life into established brands and properties across the entertainment spectrum. Unlock the gamer inside your customer, and turn audiences into advocates, with practical learning from pioneers and leaders in the field.

How can we meet consumers wherever they are in both the physical & digital world?

Learn the art of multiplatform, online and offline storytelling with the world’s most in-demand storytellers.

How do we use creativity to drive exceptional customer experiences?

Learn the secrets of best in class customer and user experience from the content companies and creators that people pay premium for. Gain killer insights from the digital businesses that keep their audiences coming back for more, and understand the stories, and formats, that move them the most – and why.

Interested? Here's how it works... 

CLX is free for Cannes Lions 2019 delegates. It takes place from Tuesday to Friday. The first two days are for invited VIPs only, but on Thursday and Friday the programme will open up with limited places available for all delegate pass holders.

Register your interest in CLX

All participants require a delegate pass to Cannes Lions.

Thank you for your interest. We'll be in touch