Brand Marketers Academy
€2,365 + TVA
Sunday 25 October - Friday 30 October
The Brand Marketers Academy is a certificate programme for daring brand disruptors who want to unlock the power of creativity for themselves and their brands. The search is on for the 30 young marketers who will learn first-hand from the world’s greatest brands and industry leaders.
Sponsored by
"The Academy was a game changer for me, you MUST apply! Students get to meet and be inspired by the best of the best in the global marketing industry."
Shelby Olivier
Associate Brand Manager, Transformers, Hasbro, Inc.
Discover the secrets behind building brand legacies and creating compelling campaigns.
This year’s key themes are:
- Purpose led brand strategy
- Agency-Client Relationships
- Creative Leadership
- The future of brand building
Who is it for?
- Brand / client-side marketers in roles such as brand and marketing managers, digital marketers, marketing directors, social media managers, campaign directors, global digital marketing managers, campaign co-ordinators and communications consultants.
- Marketers 30 years of age and under
- Attendees are typically in their second full-time role in the industry
- Fluent English speakers - all classes take place in English and require discussion and collaboration
Course leaders
Douwe Bergsma Academy Dean
Chief Marketing Officer, Piedmont Healthcare
Douwe Bergsma is Chief Marketing Officer at Piedmont Healthcare, a multi-billion-dollar not-for-profit purpose-driven organisation that leads transformation of healthcare in the US. This followed a 9-year break-through run as CMO at Georgia-Pacific and a successful 19-year career at Procter & Gamble in Europe and North America.
He helps to drive industry growth as a member of the major CMO organisations, the ANA Board Directors and as a strong early supporter of #SeeHer, the initiative that aims to portray women accurately in the media.
Throughout his career he has been recognised as a thought-leader through many publications, invitations to present at major events like Cannes Lions, ANA’s Masters of Marketing and the White House (2016), and through a range of awards, including Cannes Lions, Effies, Halos, Webbies, Ad Age’s Creativity 50, four national CMO Awards and the induction into the Shopper Marketing Hall of Fame.
He is honored and excited to succeed marketing legends Suzanne Tosolini and Jim Stengel as the Dean of the Brand Marketers Academy at Cannes Lions.
Kerry Elsdon Academy Tutor
VP Global Digital Marketing, Mastercard
A passionate marketer with 10+ years in the industry, striving to demystify “digital” marketing to drive innovative and creative thinking to deliver outstanding results. Kerry joined Mastercard five years ago where she has taken on three varied roles within marketing. Prior to this, Kerry worked agency side for global brands including Mastercard, Microsoft and Burberry, to help elevate their digital marketing efforts.
Previous Speakers
Ben Curtis
Global Brand Director
Mangum, Unilever
Julia Goldin
Global CMO
LEGO Group
Fernando Machado
CMO
Burger King
Dana Anderson
CMO
MediaLink
Vikram Bhaskaran
Global Head of Vertical Strategy and Marketing
Pinterest
Ann Lewness
EVP and CMO
Adobe
Ben Jones
Global Creative
Google Unskippable Labs
Tor Myhren
VP Marketing & Communications
Apple
"Sessions provide intimate exposure to some of the greatest marketing and agency minds in the industry!"
Christine Weiss
Associate Brand Manager, SC Johnson
Alumni Feature
Mindy Perlmutter
Then: Assistant Brand Manager, Unilever Canada (2012)
Now: Global Brand Engagement Manager, Love Beauty and Planet, Unilever (2019)
"Attending the Academy solidified for me that 'good work' can always be better. That the 'goosebump' test is a true validator of brilliant and emotionally resonant work. And that compelling stories transcend any language or geographical boundaries. Even 7 years later have continued to pull inspiration from Cannes Lions – whether it be creative inspiration for our team now or simply the confidence to always push for more and not settling for 'good'".
