Media Academy
€2,365 + TVA
Sunday 25 October - Friday 30 October
The Media Academy is for action-oriented media professionals looking to arm themselves with the latest tools and knowledge to create cut-through media campaigns.
Expect classroom sessions and workshops. Learn first-hand from CEOs, Senior Media Officers, Chief Strategy Officers, Media Directors, Media Planners, Creative Directors, and be inspired by award-winning creativity.
This Academy experience - reserved for only 30 people each year - has genuine career impact.
What you get
The pass includes exclusive access to the Media Academy Programme and complete access to the Cannes Lions festival talks, awards, networking events and closing party.
Who is it for?
- We welcome people from all aspects of the marketing universe, from agencies, brands, platforms and owners and we encourage participation from a wide and diverse group of organizations
- We are particularly glad to see young media professionals, including planners, strategists, media directors, account executives and managers, media agency professionals and brand/agency professionals looking to expand their knowledge of media
- Ages 30 and below
- Applicants should have a minimum of 2 years experience in their current role; ideal candidates have 3 – 7 years experience
- Ability to work through English. Please note all classes take place in English and require discussion and collaboration
"A week of unprecedented senior-leadership exposure, coupled with mind-opening seminars."
Kelsey Price
Senior Account Manager, Google, USA
2020 course themes
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Leadership and Personal Impact
- Lessons in leadership from the culture creators
- New perspectives on managing your own career
- Creating development opportunities in times of change
- Super-collaborators: how to offer the best in yourself and bring out the best in each other
- Better ways to work with all the marketing stakeholders
-
The Marketing Landscape
- Understanding creativity in the context of technology innovation and change
- Rethinking “competition:” new insights on where ideas come from and what makes marketing work
- What clients want and how to create value for your organisations
- Brands around the world, from global reach to local power
-
Media and Creativity
- Rethinking where great ideas come from
- Finding and championing new ideas
- Measuring ROI and understanding how to use data to make better decisions
- Demonstrate the union of medium and message to engage and create impact
-
Entrepreneurial Thinking
- Exploring where new ideas come from and how they grow
- Squeezing the most our of channels, old and new
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Media channel strategy
- Implement forward-thinking strategies across media channels
- Know the relationship between the idea and the media channel
- Appreciate the complexity of the multi-screen universe
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Creative use of media
- Identify the value of creative thinking across media channels
- Understand and prove, effectiveness
- Learn how media ideas have an understanding of the target market
- Demonstrate the union of medium and message to engage and create impact
Previous Media Academy Speakers
Ben Jones
Creative Director
Google
Amber Guild
President, T Brand
The New York Times
Caroline Foster Kenny
CEO
IPG Mediabrands, EMEA
Hamish Davies
Chief Growth Officer
Wavemaker
Kasha Cacy
CEO, U.S.
UM
Matt Jarvis
CEO and Partner
72andSunny
Nick Brien
CEO
Dentsu Aegis Network Americas
Steve King
CEO, Publicis Groupe
CEO, Publicis Media
Media Academy Deans Jane Melvin, Founder, Strategic Innovations Group
A 30-year industry veteran, Jane spent 20 years at Leo Burnett, Starbucks and Darden, working in the US and Asia-Pacific. 16 years ago, Jane founded a strategy and creativity practice to help clients articulate who they are, what they do and how to do it better. She travels the globe with agency and brand side clients, guiding and inspiring executives and organizations, and helping people live their big lives.
Charles Courtier, Former Global CEO, MEC
Charles has had a 30-year career in advertising. A veteran of WPP with stints at Young & Rubicam and MEC. He is currently the Chairman of MSQ Partners and an angel investor/advisor.
