Media Academy

2020 course themes

• Leadership and Personal Impact

  • Lessons in leadership from the culture creators
  • New perspectives on managing your own career
  • Creating development opportunities in times of change
  • Super-collaborators: how to offer the best in yourself and bring out the best in each other
  • Better ways to work with all the marketing stakeholders

• The Marketing Landscape

  • Understanding creativity in the context of technology innovation and change
  • Rethinking “competition:” new insights on where ideas come from and what makes marketing work
  • What clients want and how to create value for your organisations
  • Brands around the world, from global reach to local power

• Media and Creativity

  • Rethinking where great ideas come from
  • Finding and championing new ideas
  • Measuring ROI and understanding how to use data to make better decisions
  • Demonstrate the union of medium and message to engage and create impact

• Entrepreneurial Thinking

  • Exploring where new ideas come from and how they grow
  • Squeezing the most our of channels, old and new

• Media channel strategy

  • Implement forward-thinking strategies across media channels
  • Know the relationship between the idea and the media channel
  • Appreciate the complexity of the multi-screen universe

• Creative use of media

  • Identify the value of creative thinking across media channels
  • Understand and prove, effectiveness
  • Learn how media ideas have an understanding of the target market
  • Demonstrate the union of medium and message to engage and create impact