Roger Hatchuel Student Academy

Course Dates: Sunday 25 October - Friday 30 October

The Roger Hatchuel Student Academy is a unique learning experience designed to help students interested in pursuing a creative path in advertising launch their careers.

The search is on for the 40 students who will win their place in this year’s classroom. Selected candidates will learn first-hand from the world’s greatest brands, creative minds and industry leaders.

"We came in as mere students who just aimed to be part of the advertising world. But came out as passionate young creatives believing we can create a positive impact in the industry."

Cecilia Maria Fatima Forbes 

University of Asia and The Pacific

Roger Hatchuel Student Academy

The programme helps students explore the various avenues and creative spaces they could work in after graduating. Throughout the week students will unlock a greater understanding of each other, the world and the nature of the industry.

Other topics covered include:

  • An introduction to the creative industry – client, agency and beyond
  • The agile creative process
  • Working with purpose
  • Leadership, teamwork and confidence
  • Value of diversity
  • Solving creative briefs
Roger Hatchuel Student Academy

Who is it for?

  • Full-time students in their last year of studying
  • 18-23 years old
  • Students with an interest in advertising and creative communications
  • Fluent English speakers. Must be able to contribute to class discussions and groupwork in English

How to Apply

Student nominations for this Academy are put forward by our Festival Representatives and our Academy sponsor. If you are interested in attending, please get in touch with your country’s representative for more information.

Top tips for crafting your application video

We’ll be reviewing hundreds of applications from all over the world. How can you stand out from the crowd? Your two minute video should show us who you are and how you’re creative. Be memorable. Show us your personality, your passion and your creativity. Tell us why you deserve the golden ticket to Cannes Lions.

Previous Speakers

Joanne Lao

TBWA China

Pip Jamieson

Founder and CEO
The Dots

Rohan Routroy

Brand Strategist

Nana Konamah Boateng

Chief Innovations Officer
Strategic Security Systems Intl LTD

Noor Tagouri

Journalist and Public Speaker

Omotola Jalade-Ekeinde

Actress and Producer
Red Hot Concepts

Pernille Raven

Head of Content
Mad Cow Films

Wyclef Jean

Musician, Rapper, Actor

Course Designer

Abraham Abbi Asefaw Co-Founder of The Pop Up Agency

Before the age of 30, Abraham Asefaw had already founded two agencies. Now working with clients including Facebook, Adidas, Nissan and Sky, he runs @thepopupagency, which exists in the space between traditional agencies, brand consultancies, customer insight specialists and business innovation partners.

With his purpose to re-define the role of ‘creatives’ and the way we tap into creativity in business along with his involvement in some of the worlds most prominent creative schools, the UN and other organisations leading change, he is a popular speaker and has received a wealth of awards and nominations too.

Maksimilian Kallhed, Sweden Creative Consultant or Director, Amongst Friends | Hyper Island AI Chairperson

Maksimilian is an independent innovation consultant and entrepreneur. He founded The Pop Up Agency in 2012 and has since then popped up in over 55 countries working with a span of clients from governments to global brands and advertising agency networks.

Today Maksimilian's mission is to democratize creativity and break the stereotypes of whom we consider 'creatives'. He believes that this is done through inclusions. In 2018 Maksimilian was listed as one of the top 50 male advocates for equality in marketing and media, globally. In 2021 he was appointed Advisory Council Member for the World Woman Foundation.

Maksimilian has been invited to some of the most prestigious stages in the creative industry to share his philosophy. Maks appreciates the opportunity to facilitate change on large scale, but he also believes in the power of creating change with the new generation. He works teaches at institutions such as Hyper Island, Central Saint Martins, and over the last five years, he has been the Course Designer of Cannes Lions’ Roger Hatchuel Academy.

Selection Timeline

  • Feb 18

    Nominations due
  • Mar 11

    Judging closed
  • Apr 8

    Class of 2022 announced

“Learn from the best in the communication and advertising industry with people from all over the world. It changes your perspective not only about work, but also about what changes you can drive to the world."

Laura García

Universidad San Pablo CEU