See it be it

for the next generation
of female creative leaders

In partnership with Verizon

See It Be It is the acclaimed initiative developed and funded by Cannes Lions

We want equality for women across the industry. Since we launched six years ago, 72 women from 31 countries have participated in our week-long programme. See It Be It is an important part of our suite of Cannes Lions initiatives designed to accelerate global equality.

See It Be It doesn’t stop at the Festival. We’re proud to support our alums and the Cannes Lions reps to host local community events around the world designed to inspire and motivate many more women in the industry.


At Cannes Lions, See It Be It offers:

  • A curated executive learning programme
  • Exclusive mentoring sessions with industry leaders, both male and female
  • Close-knit international network of aspiring female creative directors
  • Access and exposure to the most influential leaders in the industry
  • Profile building opportunities and support as a See It Be It Advocate
  • A VIP experience including complimentary Festival Pass, accommodation and travel

Plus opportunities after the event:

  • A global event series to cultivate local community and support network
  • Opportunity to learn from and share with the wider See It Be It community
Madonna Badger

“I have listened to the inspiring, ‘against all odds’ stories and challenges of rising female leaders from all over the world. It makes me proud to see how this programme has paved the way for them and continues to challenge the gender gap between male and female creative directors.”

Madonna Badger

CCO & Founder of Badger & Winters and See It Be It Chair


Change happens through community

Our alums act as ambassadors for See It Be It. They take our vision across the world with inclusive, culturally relevant community events for people of all experience levels to learn, be inspired and meet allies in our global campaign for equality in our industry.

Explore work


See It Be It is open for women from all over the world. Typically we ask for 5-10 years’ industry experience, and select women who are on their way to becoming creative leaders in their companies. Historically the scheme has been open to women at creative agencies although in recent years we have accepted women in creative positions in other related businesses.

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