See it be it

for the next generation
of female creative leaders


See It Be It is the acclaimed initiative developed and funded by Cannes Lions in partnership with Spotify

We want equality for women across the industry. Since we launched six years ago, 72 women from 31 countries have participated in our week-long programme. See It Be It is an important part of our suite of Cannes Lions initiatives designed to accelerate global equality.

See It Be It doesn’t stop at the Festival. We’re proud to support our alums and the Cannes Lions reps to host local community events around the world designed to inspire and motivate many more women in the industry.

Now open for applications

We're inviting 15 applicants to join us in June at Cannes Lions 2020, for free. This group of women come to the Festival for a week-long programme that brings together learning and mentorship, exposure to industry leaders and a network of aspiring creative directors and insider’s access to the Festival.

See It Be It changes the lives of the people who take part.

apply now
Madonna Badger

“I have listened to the inspiring, ‘against all odds’ stories and challenges of rising female leaders from all over the world. It makes me proud to see how this programme has paved the way for them and continues to challenge the gender gap between male and female creative directors.”

Madonna Badger

CCO & Founder of Badger & Winters and See It Be It Chair


Change happens through community

Our alums act as ambassadors for See It Be It. They take our vision across the world with inclusive, culturally relevant community events for people of all experience levels to learn, be inspired and meet allies in our global campaign for equality in our industry.

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