See it be it
for the next generation
of female creative leaders
See It Be It is the acclaimed initiative developed and funded by Cannes Lions
We want equality for women across the industry. Since we launched six years ago, 72 women from 31 countries have participated in our week-long programme. See It Be It is an important part of our suite of Cannes Lions initiatives designed to accelerate global equality.
See It Be It doesn’t stop at the Festival. We’re proud to support our alums and the Cannes Lions reps to host local community events around the world designed to inspire and motivate many more women in the industry.
At Cannes Lions, See It Be It offers:
- A curated executive learning programme
- Exclusive mentoring sessions with industry leaders, both male and female
- Close-knit international network of aspiring female creative directors
- Access and exposure to the most influential leaders in the industry
- Profile building opportunities and support as a See It Be It Advocate
- A VIP experience including complimentary Festival Pass, accommodation and travel
Plus opportunities after the event:
- A global event series to cultivate local community and support network
- Opportunity to learn from and share with the wider See It Be It community
“I have listened to the inspiring, ‘against all odds’ stories and challenges of rising female leaders from all over the world. It makes me proud to see how this programme has paved the way for them and continues to challenge the gender gap between male and female creative directors.”
Madonna Badger
Change happens through community
Our alums act as ambassadors for See It Be It. They take our vision across the world with inclusive, culturally relevant community events for people of all experience levels to learn, be inspired and meet allies in our global campaign for equality in our industry.