for the next generation
of female creative leaders
We're inviting 15 applicants to join us in June at Cannes Lions 2020, for free. This group of women come to the Festival for a week-long programme that brings together learning and mentorship, exposure to industry leaders and a network of aspiring creative directors and insider’s access to the Festival.
See It Be It changes the lives of the people who take part.
Our alums act as ambassadors for See It Be It. They take our vision across the world with inclusive, culturally relevant community events for people of all experience levels to learn, be inspired and meet allies in our global campaign for equality in our industry.
“Advertising and marketing have a stronger responsibility because of the images this industry creates. Because they shape what everybody sees… So, it is incumbent of this entire industry to lead the charge for other industries.”
Founder and President, Cannes Can Diversity Collective
Equality isn’t just important for the people working in the industry. We need to make sure we’re producing work that reflects the world around us. This year at Cannes Lions, winning work in Glass: The Lion for Change showed us what it means to create culture-shifting work that sets out to positively impact ingrained gender inequality, imbalance or injustice.
95% of women think their vagina is imperfect. A film from Essity combined creativity and humour to tackle an ingrained social shame, encouraging women to give the female anatomy the praise and power it deserves.
Visit The Work for more
Advertising focuses heavily on cisgender stereotypes and men who don’t conform to traditional definitions of manhood rarely see themselves in advertising. A series of content from Gillette followed four transgender men as they a first step into manhood: shaving.