See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.
See It Be It Podcast
Listen to an exclusive new audio series featuring our alumni in conversation with their mentors and allies. This intimate podcast brings See It Be It alumni together with the women who have been instrumental in offering guidance throughout their careers.
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At Cannes Lions 2020, See It Be It offers:
- A curated executive learning programme
- Exclusive mentoring sessions with industry leaders, both male and female
- Close-knit international network of aspiring female creative directors
- Access and exposure to the most influential leaders in the industry
- Profile building opportunities and support as a See It Be It Advocate
- A VIP experience including complimentary Festival Pass, accommodation and travel
Plus opportunities after the event
- A global event series to cultivate local community and support network
- Opportunity to learn from and share with the wider See It Be It community
Eligibility
See It Be It is open for women from all over the world. Typically we ask for 5-10 years’ industry experience, and select women who are on their way to becoming creative leaders in their companies. Historically the scheme has been open to women at creative agencies although in recent years we have accepted women in creative positions in other related businesses.
The See It Be It Chair: Madonna Badger
Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2019 Ad Age Small Agency Award winner. Badger & Winters specialises in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Badger has been at the heart of See It Be It for many years and is central to the programme’s expansion.