See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.
The See It Be It Chair: Madonna Badger
Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2019 Ad Age Small Agency Award winner. Badger & Winters specialises in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Badger has been at the heart of See It Be It for many years and is central to the programme’s expansion.
The See It Be It Ambassador: Swati Bhattacharya, Chief Creative Officer, FCBUlka
As Ambassador, Swati Bhattacharya will guide and advise the 15 finalists.
Bhattacharya is one of India’s most influential female CCOs, leading a team of 113 people at FCBUlka, and working on brands as diverse as Unilever, Dominoes, Times of India, ITC and DSM. She began her career as a copy trainee at JWT and throughout her 24 years in the industry she has won numerous creative awards, including Cannes Lions and the prestigious Dada Saheb Phalke, India's highest award in cinema. Her passion for equality and the development of talent is reflected in the work she creates and the culture she has fostered within FCB and across the Indian creative community.