See It Be It

See It Be It, in partnership with the world’s most popular audio streaming platform Spotify, is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry.
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Highlights from See It Be It 2019

See It Be It 2020 - 2021 Finalists

Allie Steel

Senior Copywriter, M&C Saatchi

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Ana Carolina Gomez Guzman

Social Media Director, Together W/

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Andrea Auz

Creative Director, Paper

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Denise Tee

Creative Director, Wunderman Thompson HK

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Ellen Fromm

Senior Copywriter, Colenso BBDO

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Geetanjali Jaiswal

Independent Creative Director, India

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Javiera Wuth

Senior Copywriter, McCann

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Lauren Ferreira

Creative Director, Droga5

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Leticia Rodrigues

Senior Art Director, Wunderman Thompson

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Mica Gallino

Creative Director, JOAN Creative

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Nedal Ahmed

Senior Writer, 72andSunny Amsterdam

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Rachel Chew

Creative Group Head, BLKJ

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Rosa Guerrero

Creative Supervisor, Publicis Dominicana

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Roxana Nita

Group Creative Director, Cheil Romania

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Tescia Deak

Creative Director, Grey West

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At Cannes Lions 2020, See It Be It offers:

  • A curated executive learning programme
  • Exclusive mentoring sessions with industry leaders, both male and female
  • Close-knit international network of aspiring female creative directors
  • Access and exposure to the most influential leaders in the industry
  • Profile building opportunities and support as a See It Be It Advocate
  • A VIP experience including complimentary Festival Pass, accommodation and travel

Plus opportunities after the event

  • A global event series to cultivate local community and support network
  • Opportunity to learn from and share with the wider See It Be It community

Eligibility

See It Be It is open for women from all over the world. Typically we ask for 5-10 years’ industry experience, and select women who are on their way to becoming creative leaders in their companies. Historically the scheme has been open to women at creative agencies although in recent years we have accepted women in creative positions in other related businesses.

The See It Be It Chair: Madonna Badger

Madonna Badger is the Founder and Chief Creative Officer at Badger & Winters, an advertising, branding and design agency that was named a 2019 Ad Age Small Agency Award winner. Badger & Winters specialises in building brand love with women and has worked with brands like Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang. The agency has produced work for over 40 countries in 27 languages. Badger has been at the heart of See It Be It for many years and is central to the programme’s expansion.

The See It Be It Ambassador: Swati Bhattacharya, Chief Creative Officer, FCBUlka

As Ambassador, Swati Bhattacharya will guide and advise the 15 finalists.

Bhattacharya is one of India’s most influential female CCOs, leading a team of 113 people at FCBUlka, and working on brands as diverse as Unilever, Dominoes, Times of India, ITC and DSM. She began her career as a copy trainee at JWT and throughout her 24 years in the industry she has won numerous creative awards, including Cannes Lions and the prestigious Dada Saheb Phalke, India's highest award in cinema. Her passion for equality and the development of talent is reflected in the work she creates and the culture she has fostered within FCB and across the Indian creative community.