See it be it

for the next generation
of female creative leaders


At Cannes Lions, See It Be It offers:

  • A curated executive learning programme
  • Exclusive mentoring sessions with industry leaders, both male and female
  • Close-knit international network of aspiring female creative directors
  • Access and exposure to the most influential leaders in the industry
  • Profile building opportunities and support as a See It Be It Advocate
  • A VIP experience including complimentary Festival Pass, accommodation and travel

Plus opportunities after the event:

  • A global event series to cultivate local community and support network
  • Opportunity to learn from and share with the wider See It Be It community

Now open for applications

We're inviting 15 applicants to join us in June at Cannes Lions 2020, for free. This group of women come to the Festival for a week-long programme that brings together learning and mentorship, exposure to industry leaders and a network of aspiring creative directors and insider’s access to the Festival.

See It Be It changes the lives of the people who take part.

apply now
Madonna Badger

“I have listened to the inspiring, ‘against all odds’ stories and challenges of rising female leaders from all over the world. It makes me proud to see how this programme has paved the way for them and continues to challenge the gender gap between male and female creative directors.”

Madonna Badger

CCO & Founder of Badger & Winters and See It Be It Chair


Change happens through community

Our alums act as ambassadors for See It Be It. They take our vision across the world with inclusive, culturally relevant community events for people of all experience levels to learn, be inspired and meet allies in our global campaign for equality in our industry.

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