The Brand Marketers Academy is a certificate programme for daring brand disruptors who want to unlock the power of creativity for themselves and their brands.
The search is on for the 30 young marketers who will learn first-hand from the world’s greatest brands and industry leaders.
Expect classroom sessions and workshops. Learn first-hand from CMOs, Chief Strategy Officers, Creative Directors, and be inspired by award-winning creativity.
The Academy is sponsored by Dentsu Aegis Media
"The Academy was a game changer for me, you MUST apply! Students get to meet and be inspired by the best of the best in the global marketing industry."
Associate Brand Manager, Transformers, Hasbro, Inc.
Discover the secrets behind building brand legacies and creating compelling campaigns.
This year’s key themes are:
Chief Marketing Officer, Piedmont Healthcare
Douwe Bergsma is Chief Marketing Officer at Piedmont Healthcare, a multi-billion-dollar not-for-profit purpose-driven organisation that leads transformation of healthcare in the US. This followed a 9-year break-through run as CMO at Georgia-Pacific and a successful 19-year career at Procter & Gamble in Europe and North America.
He helps to drive industry growth as a member of the major CMO organisations, the ANA Board Directors and as a strong early supporter of #SeeHer, the initiative that aims to portray women accurately in the media.
Throughout his career he has been recognised as a thought-leader through many publications, invitations to present at major events like Cannes Lions, ANA’s Masters of Marketing and the White House (2016), and through a range of awards, including Cannes Lions, Effies, Halos, Webbies, Ad Age’s Creativity 50, four national CMO Awards and the induction into the Shopper Marketing Hall of Fame.
He is honored and excited to succeed marketing legends Suzanne Tosolini and Jim Stengel as the Dean of the Brand Marketers Academy at Cannes Lions.
VP Global Digital Marketing, Mastercard
A passionate marketer with 10+ years in the industry, striving to demystify “digital” marketing to drive innovative and creative thinking to deliver outstanding results. Kerry joined Mastercard five years ago where she has taken on three varied roles within marketing. Prior to this, Kerry worked agency side for global brands including Mastercard, Microsoft and Burberry, to help elevate their digital marketing efforts.
"Sessions provide intimate exposure to some of the greatest marketing and agency minds in the industry!"
Associate Brand Manager, SC Johnson
To join the 2022 class, you will need to apply and be accepted. Every applicant is reviewed by the Academy leadership team and LIONS and there are 30 places available.
Before applying, please ensure you have the funding approved to attend the 2022 Festival. All applications received and approved by February 10 2022 are eligible for the early bird discount which is €2,095 +TVA. Applications received after this date, the fee rises to €2,515 +TVA.
To complete your application, select the Brand Marketers Academy pass and proceed to your Cannes Lions account to fill out all the required information.
We ask three questions of all applicants:
If you are successful, you will be contacted directly and then have 2 weeks to confirm and pay for your ticket.
Each academy pass includes full week access to the Brand Marketers Academy and of course access to the 2022 Festival including content, networking events, the Cannes Lions fringe and the closing party.