The Chinese CMO Master Programme, curated and delivered by The Marketing Academy in partnership with Cannes Lions and ifeng.com ran for the first time in 2018, and is the first official CMO training programme by the Cannes Lions targeted at Chinese marketers.
In 2019, during the 2-day course, 20 executives from world-renowned multinational brands, consultancy companies, agencies, and other organizations have been invited by The Marketing Academy as lecturers to share their insights on the synergy of marketing and company strategies, discuss how Chinese brands can respond to changes in consumption upgrade and how to work with the globalization of market.
Created by iFeng and Country Garden, it is a discussion television program first in China catered to young, international, and socially conscious individuals. 48 elite debaters from around the world debated on topics ranging from popular culture, socioeconomics, and technologies of the future. The achievements and contributions of Country Garden in the fields of smart technology, poverty alleviation, education support, and other areas are included in the customized content of the program which has successfully improved the brand’s image.
This project is a child sexual abuse awareness project run jointly by iFeng, the Girls’ Protection Fund, and Yili Ark. The “Brave Babe” is a smart interactive poster created for this project which gives different audio warnings when different parts of the doll is touched. This encourages children to imitate it and learn, and enables children to remember and learn self-protection awareness via repetition, and helps them develop healthily and happily.
Country Garden: A pioneer in China’s new model urbanization and a builder of green and smart global cities.
Huiyuan Group: A full fruity juice industry supply chain group from China whose subsidiary, Huiyuan Juice, is China's leading fruity juice producer.
Jian Nan Chun: Jian Nan Chun has over 1,500 years of history, and was the designated imperial spirit of the Tang dynasty. Today, it is a famous Chinese liquor enjoyed by modern elites.
Moutai Group: Kweichow Moutai is the originator of the sauce aroma type baijiu in China, and is one of the world’s three greatest distilled alcohols.
SAP: SAP is the leader in global enterprise management software and solutions technology and also the market leader.
Creative and Interactive Group (CIG): Established in December 2002, CIG is a provider of professional digital marketing solutions for the automotive industry.
Yili Group: China’s largest dairy company. It is also Asia’s number 1 dairy company and amongst the world’s top.
Established in 1998, Phoenix New Media is a leading new media company with an integrated platform. Guided by the four corporate tenets: "roots in Chinese culture, global perspective, openness to the world, a progressive force", Phoenix New Media provide premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet, mobile and video networks.
According to Analysys’ 2018 report, app sessions per day of ifeng News Application reaches ranks No.1 among all mobile news applications in China. It’s average time spent per day ranking second. Such sticky user base reflects that our high-quality content and our brand are widely recognized.
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