Marketers Academy

€2,365 + TVA

The Marketers Academy is for daring brand disruptors who want to unlock the power of creativity for themselves and their brands.

Expect classroom sessions and workshops. Learn first-hand from top CEOs, CMOs, Agency Leaders, Brand Managers, Digital Marketers, Technologists and other award-winning marketers.

The Cannes Lions School is powered by

The Marketers Academy is sponsored by

Confirmed Marketers Academy Speakers 2019

David Shing

Digital Prophet
Verizon Media

Elli Tuominen

Strategy Director and Partner
Kurio

Fernando Machado

CMO
Burger King

Gurdeep Puri

Founding Partner
The Effective Partnership

Jari Lähdevuori

Creative Director and Partner
Kurio

Malcolm Devoy

Chief Strategy Officer
PHD Worldwide

Mihaly Attila Kertesz

Co-Founder
Doklist.com

Tommi Opas

CEO and Entrepreneur
Kurio

Adam Morgan

Founder and Partner
EatBigFish

Ben Curtis

Global Brand Director
Unilever

Julia Goldin

Global Chief Marketing Officer
LEGO Group

Mary Lee Copeland

Chief Storyteller and Senior Creative
ACNE

Sam Vaknin

Professor of Psychology
ACNE

Scott Galloway

Founder and Professor of Marketing
Gartner L2 and NYU Stern

Tom Elliston

Managing Director
LOLA Mullenlowe

Subject areas

  • Brand strategy
  • Purpose-driven brand building
  • Digital marketing, data and performance
  • Client agency relationships
  • Creative leadership and innovation
  • Insight and idea generation with life lessons from legends

What you get

The pass includes exclusive access to the to the Marketers Academy Programme and complete access to the Cannes Lions festival talks, awards, networking events and closing party.

Who is it for?

Students are brand / client-side marketers in roles such as brand / marketing managers, digital marketers, marketing directors, social media managers, campaign directors, global digital marketing managers, campaign co-ordinators and communications consultants.

Companies like Google, Coca-Cola, Decathlon, HP, S.C. Johnson, Red Bull, Dell, Estee Lauder, P&G, Unilever, Kraft Heinz, Ülker, Ancestory.com, The Economist, Tinder, Jollibee and many more have trained at the Young Marketers Academy.

You should be

  • Under 30 Years of age (as of June 22, 2019)
  • At least 18 months of industry experience for a brand/client
  • Fluent English speaker

"It was the most impressive marketing training programme I have ever participated in. A great mixture of inspiration and knowledge”

Wojciech Kozłowski, Marketing Director

Decathalon, Poland

Course leaders

Jim Stengel, Former Global Marketing Officer of Procter & Gamble; President/CEO of The Jim Stengel Company

The former Global Marketing Officer of P&G, where he oversaw an $8B advertising budget and helped the company win Creative Marketer of the Year in 2008. Jim now leads a boutique consultancy/think tank focused on purpose discovery and activation as well as leadership and culture development within companies around the world.

Jim has served as Dean of the Young Marketers Academy Since 2011.

Suzanne Tosolini is a senior consultant with the Jim Stengel Company

Suzanne has over 28 years industry experience between her P&G and consulting experience. She is delighted to have the opportunity to play a role in empowering the next generation of brand builders and has partnered with Jim Stengel to lead the Young Marketers Academy since its inception in 2011.

2019 course modules

  • Best practice client-agency relationships

    • How to manage human relationships by providing inspiration and clear guidance
    • Exuding confidence with agencies
    • How to brief an agency in a way that invites creativity yet provides parameters
    • How collaboration and co-creation lead to greater efficiency and success
  • Communication strategy excellence

    • Integrating purpose into brand strategy
    • Balancing short term and long term brand goals with strategic intent
    • How tough strategic choices drive creative excellence
  • The case for creativity

    • How creativity drives revenue and market share
    • What great work looks like
    • The modern marketing leader

      • Understand and develop your personal leadership skills
      • Learn how to empower and inspire your teams
      • Make yourself current on the most up to date marketing innovations
    • The modern brand

      • Discover the latest thinking from digital innovators
      • Examine award-winning case studies
      • Creative use of Media

        • Identify the value of creative thinking across media channels
        • Understand your target market
        • Demonstrate combining medium and message to engage and create impact

        Applications for the Marketers Academy have closed

        For enquiries, please email academies@canneslions.com