Marketers Academy

€2,365

€1,995 + TVA

Early bird offer ends Midnight GMT 31 Dec 2018

The Marketers Academy is for daring brand disruptors who want to unlock the power of creativity for themselves and their brands.

Expect classroom sessions and workshops. Learn first-hand from top CEOs, CMOs, Brand Managers, Digital Marketers, Technologists and other award-winning marketers.

Subject areas

  • Strategy, pitching and problem solving
  • Purpose-driven marketing
  • Digital marketing, data and performance
  • Client agency relationships
  • Leadership, technology and innovation
  • Insight and idea generation with life lessons from legends

What you get

The pass includes exclusive access to the to the Marketers Academy Programme and complete access to the Cannes Lions festival talks, awards, networking events and closing party.

Who is it for?

Students are brand / client-side marketers in roles such as brand / marketing managers, digital marketers, marketing directors, social media managers, campaign directors, global digital marketing managers, campaign co-ordinators and communications consultants.

Companies like Google, Coca-Cola, Decathlon, HP, S.C. Johnson, Red Bull, Dell, Estee Lauder, P&G, Unilever, Kraft Heinz, Ülker, Ancestory.com, The Economist, Tinder, Jollibee and many more have trained at the Young Marketers Academy.

You should be

  • Under 30 Years of age (as of June 22, 2019)
  • At least 18 months of industry experience for a brand/client
  • Fluent English speaker

"It was the most impressive marketing training programme I have ever participated in. A great mixture of inspiration and knowledge”

Wojciech Kozłowski, Marketing Director

Decathalon, Poland

Course leaders

Jim Stengel, Former Global Marketing Officer of Procter & Gamble; President/CEO of The Jim Stengel Company

The former Global Marketing Officer of P&G, where he oversaw an $8B advertising budget and helped the company win Creative Marketer of the Year in 2008.

Jim has served as Dean of the Young Marketers Academy Since 2011.

Suzanne Tosolini, an internationally famous consultant for The Jim Stengel Company

Suzanne has been passionately building brands for over 26 years. She is delighted to have the opportunity to play a role in empowering the next generation of brand builders and has partnered with Jim Stengel to lead the Young Marketers Academy since its inception in 2011.

2019 course modules

  • Best practice client-agency relationships

    • How to manage human relationships by providing inspiration and clear guidance
    • Exuding confidence with agencies
    • Communication strategy excellence

      • How to brief an agency in a way that invites creativity yet provides parameters
      • How collaboration and co-creation lead to greater efficiency and success
      • Achieving efficiency through co-creation of products and services
    • The case for creativity

      • How creativity drives revenue and market share
      • What great work looks like
      • The modern marketing leader

        • How to empower your team to achieve greatness
        • The modern brand

          • Discover the latest thinking from digital innovators
          • Examine award-winning case studies
          • Creative use of Media

            • Identify the value of creative thinking across media channels
            • Understand your target market
            • Demonstrate combining medium and message to engage and create impact

            Apply to the Marketers Academy

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