Cannes Lions

Did I stutter?
SAYLISTS x Rothco x Warner Music

The age group most likely to have a Speech Sound Disorder (SSD) are young people.

Apple Music teamed up with Warner Music to analyse over 70 million songs and pick out key sounds and repeated vocalisations to proud Saylists so kids could polish difficult sounds with songs.

Songs that scored highest and fit listener profiles were compiled into Saylists. This lyrical pairing meant kids with SSD not only polished difficult sounds but they also became musical connoisseurs.

That was their moment to move the world forward. This is yours.


Cannes Lions Awards 2022 is open for submissions

Final entry deadline: Thursday, 14 April 2022