At Cannes Lions 2018, the 25 members of the Global CMO Growth Council came together and defined five priorities they believed will have the greatest impact on driving growth. Since then, individual teams have come together with a common frame work to summarise the mission, objectives and outcomes for each of the priority areas.
The CMO Growth Council Digest opens the doors on the council. In the second edition of our series, we spotlight council members across our leadership teams from P&G, Unilever and Tencent. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.