A CMO Growth Council Priority
Focusing on how business growth must revolve around the customer and marketers must orchestrate the desired brand experience as value-exchange across the enterprise.
Deliver playbooks to help CMOs optimise the human relationships that are immediate, seamless, responsive and authentic between consumers and the most important brands in their lives.
Reframe marketing, marketing organisations, and the role of the CMO, to deliver holistic experiential pathways that bond consumers with brands.
Establish clear linkage of marketing’s impact on business growth as the relationships between companies and consumers become increasingly more connected, creating more touchpoints throughout their experience with brands.
Optimise the ultimate role of the brand and value it creates.
The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.