A CMO Growth Council Priority
Aiming to turn the marketing function into an engine of innovation and creativity that drives business growth.
Develop a “gold standard” for innovation as a permanent, imbedded capability within the marketing function. The global community of CMOs will steer the direction of innovation and creativity to advance the industry’s future that directly aligns with business growth.
Establish a gold standard for how innovation and creativity are ingrained within the modern marketing function in a way that demonstrates clear linkage to business growth
Enable CMOs around the world to embed the processes, capabilities and best practice that elevate innovation and creativity inside their marketing functions.
The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.