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Monday, 22 February
12:00-12:45 EST

Jim Stengel presents leveraging AI and creativity

Brought to you by LIONS, The Jim Stengel Company & Persado

The CMO Accelerator Programme has always looked to the future, not only for the CMO as a person but also the brands they lead. When I was at P&G, AI wasn’t even a term. Now as part of my day to day work, AI is a major part of the daily conversation CMOs need to have.

This is why I’m excited that Jason Heller, digital marketing expert and President at Persado, will be joining me to discuss this topic. Persado surveyed 300+ senior marketers on their best practices for applying AI to creative output, and we will share these for the first time. We'll lead an interactive workshop focusing on the survey data and what it means for 2021 planning. You’ll also walk away with a self-assessment and specific action items you can use to navigate the rapidly-changing world of AI-powered marketing creative.

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