A week of curated content and networking with senior marketers
21-25 June I Hosted by LIONS
LIONS Marketers Series bring together an elite crowd of senior marketers, united by a common desire to shape the future that awaits us. In partnership with the ANA, this private community is an extension of the CMO Growth Council for those who want to work together to accelerate change through problem-solving and the sharing of best practice.
The private sessions are designed with collaboration in mind presenting leading expertise and original insights with a laser-focus on the most pressing challenges and opportunities for marketers.
The focus of the LIONS Marketers Series - June is The creative revolution: Re-thinking retail, brand purpose and storytelling post-pandemic. In this series, we'll investigate the next three LIONS Big Themes for 2021 crafted from our State of Creativity survey, of which 1500 senior leaders took part in:
Rewriting Retail Rules - It’s a journey, not a destination
Will Brands Still Save the World? - The purpose priority post-pandemic
The Vanilla Content Issue - Getting attention in a blizzard of bland stories
Brought to you by LIONS and the ANA
Around the World in Creative Content
Stories with a universal human truth at their heart have the power to cross borders and transcend language; but the more they account for local sensitivities, the better they can be baked into the cultural fabric of a nation. So how do brands tailor their stories to resonate with local cultures? And what inspiration can we take from original ideas born out of the lesser-known creative hubs? In this session Charlotte Williams, VP Content at LIONS will explore work that won at the Spikes Asia, Dubai Lynx and Eurobest awards, as well as Cannes Lions, in this session LIONS goes around the world to provide inspiration and insight on the creative ideas sparking brand growth with local communities and markets.
Global Ideas with Local Resonance
A discussion with CMOs, led by Nick Primola, Executive Vice President, Association of National Advertisers, ANA, Fiorenza Plinio, Global Head of Creative Excellence, LIONS and including Asmita Dubey, Chief Marketing and Chief Digital Officer, L'Oréal, Katie Williams, Chief Marketing Officer, US, GSK.
Brought to you by KANTAR
The Digital Transformation Checklist
How can marketing leaders prepare their organisation for Boundless Commerce? More than ever before, eyeballs are everywhere. Malcolm Pinkerton, VP Retail Insights at Kantar will discuss the importance of being available when consumers are ready, with the correct information and product, whenever and wherever required is greater than ever in driving saliency.
Kantar and LIONS facilitators lead small groups in this breakout session allowing brand leaders in the audience to share their views and experiences with Boundless Commerce
Walmart’s View on Boundless Commerce
Kantar's annual PoweRanking identifies retailers and suppliers that set the standard of performance, ranked by their trading partners. In 2021, Walmart sits at the top of the ranking. In this session, Lex Josephs, VP, Sales & Ad-Tech Partnerships at Walmart will join to discuss the company’s approach to working creatively with brand partners, and what they’re looking out for in the future. Learn how retailer-brand partnerships can flourish as boundless commerce evolves.
Brought to you by NBCUniversal
THE NEW ROARING TWENTIES: Community, Culture & Commerce in an Interactive World
Consumers crave experiences. As we emerge from a global health crisis, the pull toward human connection and interactivity is reaching a fever pitch. From radio to television to streaming, NBCUniversal has transformed conversation into culture and connected the world through creative storytelling and technology. As the world enters the “New Roaring Twenties”, we are charting a new path forward, blending creativity and technology; raising voices; and sharing the power of all perspectives to capitalise on the surging global consumer demand. In this session, brands will learn how they can align with this culture in order to foster trust and develop meaningful connections with consumers on a global scale.
Future of Innovation and Commerce with VW + NBCU
Human interaction has been fundamentally changed in a year of remote work, virtual classrooms and social distancing. But technology has provided a bridge for connection, and new ways to explore the commerce and customer experience through interactivity. VW and NBCUniversal talk through their new partnership, and how they’re blending technology, creativity and storytelling to bring the ID.4 to driveways everywhere.
Future of Community and Culture: Scene in Colour Film Series with Target + Will Packer
Scene in Color puts a stake in the ground for how media, talent and brands can come together to raise the voices and profiles of emerging storytellers through strong creative. In this session, Will Packer, Target and NBCUniversal discuss the power of content that speaks authentically to multicultural audiences.
Brought to you by RTL AdConnect
What place is there for media and advertising in a sustainable world?
As the appetite for sustainable brands grows, the gap between expectation and action is becoming more acute. Perceptions and preoccupations around sustainability can change from market to market, so brands must keep up. RTL AdConnect's new study, "Responsible Brands in Europe" highlights the nuances in consumer behaviour and attitudes among the key European nations. It reveals successful approaches taken by different brands, using creativity to power new solutions. Find out which responsible actions in different sectors are finding favour with customers today (from food and fashion to tourism and beauty), and what challenges must be tackled next.
An Appetite for a Sustainable Agenda: The Consumer's View
European consumers are driving change around sustainability through their behaviour and attitudes.
Findings from RTL AdConnect’s new study “Responsible brands in Europe” highlight consumer understanding of this complex topic, from market-to-market – bringing brands up-to-speed on all of the key nuances and changes.
How can advertiser brands be effective in their communications? And how do they fit into the consumer’s world? In this session, learn new consumer insights from across different sectors, and the concrete brand initiatives that are driving successful marketing strategies around sustainability.
What position should brands adopt in a sustainable world?
The appetite for sustainable brands is accelerating globally, and the gap between expectation and action is becoming more acute.
Our panel hosted by RTL AdConnect’s Chief Marketing & Operations Officer Daniel Bischoff will discuss the challenges in adopting a sustainable agenda, and how best to tackle them. Marcello Gelo, Global Marketing Director at MUTTI SPA, Tom Hidvegi, Creative Strategy Sr. Director at Coca-Cola LATAM and Tara Agen, Global SVP Marketing at HP join as guest speakers to discuss the successful approaches taken in their own companies and review examples of different brands using creativity to power new solutions.
Brought to you by WARC and Medialink
WARC: Brands and Media in the Age of eCommerce
As digital commerce has grown over the past year, marketers are faced with a whole range of new ad options, and conflicting advice over how to spend their budget. This session, based on a new content series from WARC, focuses on three of our most commonly asked questions. Does brand matter in e-commerce? How do you balance brand and performance in this new media landscape? And do you need online ads to drive online sales? WARC pulls together research from around the world to give marketers the latest advice on how to succeed in a changing market.
MediaLink: Purpose Gets Personal
Chaucer Barnes is the chief marketing officer for Translation Enterprises. He is the co-author of "The Contagion Cookbook" and has worked across strategy and creative for brands like State Farm, AT&T, Beats, NFL and Budweiser. But he started his career in a hip-hop group, while working days at a law office. Passionate but not prepared for a career as a musician, he found himself in the right place at the right time with industry legend Dan Wieden, and his career working in advertising was cemented. Now, working across artist services company UnitedMasters and cultural agency Translation, he helps artists and brands alike carve the cultural share they need to thrive in contemporary culture, with a special focus on partnerships that ensure each becomes more influential than either would be on their own. Equally empathetic to the independent musician’s and the brand marketer’s shared ambitions to shape culture, Chaucer knows a thing or two about paying it forward. In this fireside chat with MediaLink's Managing Director, Donna Sharp, Chaucer recounts how he came to work at Wieden+Kennedy, how cultural diversity factors into UnitedMasters' and Translation's strategy, and why every discipline of marketing benefits from giving undiscovered creators a chance.