LIONS MARKETERS 

an exclusive community for Senior Brand Marketers

In Partnership with ANA

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CMO Accelerator: CMOs discuss their biggest business challenge with Jim Stengel

Presented by Jim Stengel, President and CEO of The Jim Stengel Company and Steve Latham, Head of Talent & Training, LIONS

Recorded on Monday, 7 December 2020

Launched by LIONS in 2013, the CMO Accelerator Programme is led by Jim Stengel, ex-Global Marketing Officer at P&G. In this highly interactive session, CMOs share their biggest business challenges and Jim provides insights on how he would tackle them and asks the audience to contribute with their thoughts and opinions.

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How CMOs Can Create Long-Term Value – Not Just More Change – in the Midst of Intense Upheaval

Presented by Andrea Redniss, MediaLink Executive Vice President

Recorded on Tuesday, 8 December 2020

Lots of things were meant to be left behind in 2020, and that includes the idea of traditional agency reviews. Instead, modern brands are better served to focus their efforts on transforming their organizations and partnerships and re-framing ideas around what it means to create value. This session outlines how brands should think about reevaluating their resources, capabilities, processes, partners and structures in reaction to a consumer landscape that looks entirely different from nine months ago.

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Revolutionise Marketing as B4H: ‘Brands for Humans’ 

Presented by Nick Primola, EVP, Industry Leadership and CMO Practice, ANA, and Fiorenza Plinio, Global Head of Creative Excellence, LIONS

Recorded on Wednesday, 9 December 2020

In this session, Nick Primola, EVP, Industry Leadership and CMO Practice, ANA and Fiorenza Plinio, Global Head of Creative Excellence, LIONS, are joined by special guests to discuss for the first time with the wider community of brand marketers one of the main mandates of the Global CMO Growth Council for 2021 and beyond, which is to formally shift how the role of marketing is defined: from B2B or B2C to BH4, ‘Brands for Humans’.

JUNE EDITION

Watch On-Demand Recorded Sessions

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Defining the Marketing Agenda Together

Hosted by Jim Stengel, Founder, The Jim Stengel Company and Nick Primola, EVP, ANA

Recorded on Monday, 22 June 2020

Jim Stengel and Nick Primola lead this interactive session inviting participants to share insights and experiences on the challenges and opportunities ahead. As convener of the CMO Growth Council Nick has worked closely with a cohort of the world's most powerful marketers as they set and tackle key industry priorities. Jim left his role as CMO of the world's biggest marketer to help companies all over the world create quantifiable business change through purpose. Together they invite this group to lean into this moment and set the agenda for marketing.

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Anatomy of Effectiveness

Presented by David Tiltman, VP, Content, WARC followed by Live Q&A

Recorded on Tuesday, 23 June 2020

David Tiltman, VP of content at WARC, takes a fresh look at the five key priorities identified in WARC's popular white paper 'Anatomy of Effectiveness'. In this session, he discusses current thinking in marketing strategy, and how it's changing in today's landscape.

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Future Consumer 2022

Presented by Andrea Bell, Director, WGSN Insight, followed by Live Q&A

Recorded on Wednesday, 24 June 2020

The world is shifting at an accelerated rate and with it societal drivers of change. The Future Consumer highlights two global sentiments, fear and synchronised society, and how these mindsets are set to impact the future consumer landscape. From living in live streams to the power of peer networks, 2022 proves a unique (and challenging) opportunity for brands to break through the digital clutter and drive true engagement.

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State of the State

Presented by Donna Sharp, MD, Medialink and Andrea Redniss, EVP, Medialink, followed by Live Q&A

Recorded on Thursday, 25 June 2020

MediaLink's "State of the State" curates learnings across our 100s of quarterly marketer interviews and indicates changing benchmarks of the latest models for marketing and media. Starting with the marketer's changing perspective and requirements, we deep dive into shifts in the ecosystem such as agency models (both external and in-house), technology-fueled planning and execution in marketing as well as emerging platforms and investments for major advertisers. The latest edition focuses on the transformative trends escalated by the effects of Covid-19 and how marketers are adapting, re-prioritizing and investing in new ways.

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LIONS Live CMO Growth Council Panel

Hosted by Marc Pritchard, Chief Brand Officer, P&G

in partnership with the ANA & ViacomCBS

Recorded on Friday 26 June 2020

A call to action for senior leaders and chief marketers from around the world to join this live session in support of the initiatives that the Global CMO Growth Council’s leadership team has prioritized. Since its launch in Cannes back in 2018, the Global CMO Growth Council has used their collective clout and commitment as a force for growth and a force for good and have made extensive progress advancing a focused growth agenda for the industry. Yet now, the impact of COVID combined with racial injustice, have shown that the industry must go further, much faster. Accelerating economic and societal growth has never been more urgent. This panel featuring four CMOs including P&G's Marc Pritchard explores the global marketing agenda and the proposed future actions that will deliver growth and define the way forward.

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Closing session: The LIONS Live Wrap Up, The Future of Creative Marketing

Recorded on Friday, 26 June 2020

Following the CMOGC LIONS Live session this discussion focuses on the Council's latest commitments, and how they could and should define the future of the industry, with special guests representing the best of marketing's next generation.