Society & Sustainability

A CMO Growth Council Priority

Ensuring that marketing efforts have positive impact on society and sustainability while driving business growth.

The Mission:

To take collective actions that drive industry growth and societal good. As marketing leaders, we have responsibility for how what we do impacts society, for making sure business growth has a purpose, with societal impact as a growth driver. This includes the industry’s focus on gender equality, diversity, environmental sustainability and using technology for good.

Objectives

The group is aiming to create global impact by using marketing for positive impact on Society & Sustainability that drives growth. Each of us can do our part, and by acting together, we will make a global and enduring impact on these areas:

Equality & inclusion

Equality & inclusion at the CMO level and every level among marketers; at the CCO level and every level among agencies; at the commercial/content director level behind the camera.

Positive portrayals

Ensure 100% of our communications accurately and positively portrays gender, race, and all cultures. This will lead to a higher trust and sales growth on our brands.

Positive use of technology

Use marketing to promote the positive uses of technology for society

Purposeful marketing

Optimise purposeful marketing strategies and practices

Strategy

Create global impact by using marketing for positive impact on Society & Sustainability that drives growth. Each of us can do our part, and by acting together, we will make a global and enduring impact on these areas:


  1. Equality & inclusion at the CMO level and every level among marketers; at the CCO level and every level among agencies; at the commercial/content Director level behind the camera
  2. Ensure 100% of our communications accurately and positively portrays gender, race, and all cultures. This will lead to a higher trust and sales growth on our brands
  3. Use marketing to promote the positive uses of technology for society
  4. Optimise purposeful marketing strategies and practices

Get the CMO Growth Council Digest to learn more

The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.

Read now