A CMO Growth Council Priority
Fuelling the department with the right talent and organisational structures to maximise performance potential.
To eradicate modern marketing’s talent gap by elevating traditional marketing skill sets and overhauling the academic curriculum at major universities. Bridge the profession and academia with a focus on the knowledge and use of cutting-edge technologies, creative rejuvenation, mega-volumes of data, and innovative thinking.
Equip CMOs with the knowledge and resources that will help them maximise their own performance
Establish universally recognised (and certified) standards of excellence for today’s key marketing roles, along with means to assess and develop the capabilities through a career span.
Re)establish marketing as the career choice for creativity and innovation that companies use to attract top talent who will ultimately become leaders that move the business forward.
Revolutionise the understanding of a modern marketing curriculum on campus
The CMO Growth Council Digest opens the doors on the council. In the first edition of our series, we spotlight council members across our leadership teams from American Express, Burger King, Deloitte, MasterCard and more. We hear from them with insight into the Growth Priorities, on their own areas of focus for 2019 and on their expectations of the council.