19 June, from 15:00 to 17:00 | Plage Palais Stéphanie
We've heard so much about Gen Zs and millennials, but how well do we actually understand them? Together with research agency Culture Co-op, we tapped into our deep understanding of people through streaming across the globe to find out. This panel dives into the five trends that emerged from the research, and bring in a vibrant set of perspectives from creators, influencers and marketers to discuss how these trends will shape the future of creativity and marketing. The discussion will be followed by a nice happy hour on the beach.