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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Cannes Lions announces record-breaking entry numbers

Changes chime with industry as continued growth confirmed

created on Tuesday 14 Jun 2016

Tuesday, 14 June: At close of entries, Cannes Lions can confirm that a record 43,101 (+7%) submissions have been received for 2016.

Overall there’s been growth in all but six of the 24 Lions, with standout expansion of the Product Design Lions (+92%) and notable increases in awards associated with the Festival’s three specialist streams: Lions Entertainment, Lions Innovation and Lions Health.

The Entertainment Lions (formerly Branded Content and Entertainment) grew by 32% to 1,843, while the new Entertainment Lions for Music attracted 637 entries in their debut year.

The two awards linked to Lions Innovation have also grown. Launched last year, entries into the Creative Data Lions have risen by 16% and there was a leap of 69% in the Innovation Lions, echoing the continuing explosion of data and tech-led creativity. “We’re seeing evidence that the role of start-ups in the branded communications ecosystem is key, with new businesses and their products not only buoying entries to these two Lions, but driving deep into others as well,” said Lions Festivals Chairman, Terry Savage.

The Pharma Lions and the Health & Wellness Lions have again grown significantly (+35% and +42% respectively) with a total number of 2,607 entries, a dramatic growth which Louise Benson, Festival Director of Lions Health, attributes to the ethos and impact of the event. “By celebrating life-changing creativity, we’re challenging the norms of a highly regulated industry and accelerating change. Such strong entry numbers are a powerful sign of growing creative confidence.”

Other trends included strong support for craft. The inaugural Digital Craft Lions received 1,150 entries, Film Craft is up by 5% and the craft categories within other Lions have also surged this year.

“We are constantly evaluating every Lion, consulting with the industry to form a view on how they should be structured to reflect the creative landscape and remain relevant. It’s important that the Lions remain a barometer for the industry, as well as an enduring creative benchmark,” said Philip Thomas, CEO of Lions Festivals. “These numbers are also a reminder that there are ebbs and flows, and that it’s always best to take a long-term view. The Outdoor Lions are just one example of that – a drop last year of 11% prompted commentary about a decline in the sector, but this year we’ve seen a determined bounce-back, with entries rising by 7%.”

The full count is as follows:


 

2015

2016

Creative Data Lions

619

715

Creative Effectiveness Lions

160

109

Cyber Lions

3,738

2,886

Design Lions

2,409

2,857

Digital Craft Lions

 -

1,150

Direct Lions

2,813

3,097

Entertainment Lions

1,394

1,843

Entertainment Lions for Music

 -

637

Film Lions

3,070

2,801

Film Craft Lions

2,205

2,315

Glass: The Lion for Change

166

155

Health and Wellness Lions

1,430

2,024

Innovation Lions

226

381

Integrated Lions

 -

279

Media Lions

3,179

2,986

Mobile Lions

1,246

1,259

Outdoor Lions

5,037

5,365

Pharma Lions

432

583

PR Lions

1,969

2,224

Print & Publishing Lions

4,470

3,775

Product Design Lions

280

538

Promo & Activation  Lions

3,196

3,458

Radio Lions

1,720

1,410

Titanium Lions

374

254

TOTAL

40,133

43,101

387 judges across all juries begin their assessment of the work on Tuesday 14 June. The first results will be revealed on Day 1 of the 63rd International Festival of Creativity, Saturday 18 June at the Lions Health Awards Ceremony. For more information, visit www.canneslions.com.