24 June, 2016 – On day seven of Cannes Lions, entertainment took
centre stage. Lions Entertainment, the specialist event dedicated to a new
breed of unskippable creativity, born out of brand, artist and agency
collaborations, concluded. Bond film director Martin Campbell, Producer Mark
Ronson and DJs Gilles Peterson and Steve Angello appeared on the closing
day bill, alongside sessions from Audio Network, Shazam, Coca-Cola, Vivendi,
Endemol, IMG and more.
At the evening awards
show, the Entertainment Lions and new Entertainment for Music were presented.
Formerly the Branded Content & Entertainment Lions, the Entertainment Lions were
narrowed down from 1,843 entries to 61 winners with “The
Displaced” for The New York Times, NYT VR app, resoundingly claiming the Grand
Prix. This virtual reality experience, from Vrse.works was honoured by the jury for its experiential power, placing
viewers directly inside the global refugee crisis and signalling VR’s
arrival into the mainstream. Jury President, Jae Goodman, Chief Creative Officer & Co-Head of CAA
Marketing, said, “ The New York Times embarked on The Displaced as far more than an extension of their editorial
platform, and in doing so they have catapulted their brand forward. To our
jury, that made it worthy of the first-ever Entertainment Lions Grand Prix.”
The new Entertainment Lions for Music, recognising original production, promotion or distribution of
music for brands and creativity, where music is at the core, saw 636 entries, 32 Lions and a dual
Grands Prix. The first went to the “Formation” music video by Prettybird for Beyoncé and was selected for its
creative bravery to challenge social issues through popular culture.
Jury President, Josh Rabinowitz, EVP/Director of Music, Grey
Group, said, “The video is so
compelling that it not only succeeds in demanding your attention, but also
helped to establish Beyoncé as an artist who pushes the boundaries of
creativity and challenges the archetypal pop star image.”
A second Grand Prix was awarded to “Home for Christmas” a branded short film with an
original composition for Edeka Zentrale & Co by
JUNG von MATT. The musical work embraces impactful storytelling to create a
powerful brand message.
Elsewhere at the Festival, the Secretary
General of the United Nations, Ban
Ki-moon was in conversation with
five industry leaders, Havas
chief Yannick Bolloré, WPP's Sir Martin Sorrell, Omnicom's John Wren, Publicis'
Maurice Lévy and IPG's Michael Roth who pledged to support the UN's 17
sustainability development goals. Dentsu's Tadashi Ishii also contributed
via video message.
The Festival concludes tomorrow with sessions
including: How Risk-Taking Ads Helped Justin Trudeau Become Prime Minster,
hosted by Bensimon Byrne and The Future is Rebellion, hosted by DigitasLBi.