16 March 2017 - The Cannes Lions
International Festival of Creativity has today announced Burger King as the
Creative Marketer of the Year 2017. The award will honour Burger King for
embracing and encouraging creativity across their brand communications and for
the inspiring global marketing of their products.
King has a hugely successful track record at Cannes Lions. The company has
totalled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’
campaign, in Print & Publishing and Media. Burger King also took home a
Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion
for ‘Skinny Burger’. Since its launch in 1954, the company has expanded to
become one of the largest quick-service restaurants in the world, welcoming
more than 11 million people in over 100 countries daily.
“Burger King is a brand that’s built a reputation
for marketing campaigns that are bold, courageous and innovative, constantly
challenging the limits of creative excellence,” said Philip
Thomas, Chief Executive of Ascential Events.
“Burger King believes that being a brand with purpose can achieve long-term
advantages and deliver strong business results. That’s why the company is
making such an impact”.
Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of
Brand Marketing at Burger King, will collect the award during the 64th Cannes
Lions International Festival of Creativity, taking place from 17-24 June 2017.
Schwan commented, “Creativity
is a critical factor when it comes to helping us stand out from the pack and
punch higher than our weight. This principle is applied to everything we do,
from the way we differentiate ourselves by flame-grilling our burgers to the
ground-breaking advertising campaigns we create”.
Machado added, “This
award is a tribute to the consistently strong creative work done by the Burger
King brand over time”.
Lions celebrates the ‘Best of Burger King’ on Stories, the new editorial arm of
the Festival. From classic campaigns that kick-started digital marketing to
modern masterpieces of integration, find out more about some of Burger King's
most famous ads here: https://www.canneslions.com/stories