The MedTech Expo returns to Lions Health to showcase next generation technologies transforming healthcare
The Lions Health MedTech Expo, in partnership with Omnicom Health Group, returns to Cannes Lions for a second year to showcase the most innovative companies in medical technology from around the world
03 April 2017 - The Lions Health MedTech Expo, in
partnership with Omnicom Health Group, returns to Cannes Lions for a second
year to showcase the most innovative companies in medical technology from
around the world at this year’s Festival. The installation runs from 17-18 June
inside the Palais des Festivals.
Areas of focus in
this future-facing exhibition include; Virtual & Augmented Reality;
Data-Driven Healthcare solutions; Robotics; Artificial
Intelligence; Voice Recognition Technology and Social
Media for Healthcare.
sector is advancing rapidly. With each turn, new technologies push the industry
further and challenge current practices and products. Lions Health is a
catalyst for ideas and change in healthcare creative communications, and the
MedTech Expo is a great opportunity to bring the technology disruptors face to
face with the industry they serve,” said Louise Benson, Executive Festival
Director, Lions Health
reviewed by experts within the industry to ensure that the companies at the
exhibition are at the most cutting edge of technology and are changing the way
global healthcare is delivered.
exhibitors at this year’s installation include Google, IBM
Watson, Twitter and GMR Marketing,
with more to be announced in the coming month.
Google will be featuring many of the latest creative
technologies and their applications; including Virtual Reality, Augmented
Reality, Artificial Intelligence and Conversational Interfaces. “We are
excited to return for a second year as part of Omnicom's MedTech Expo to
feature a number of technologies for attendees to see and experience”,
said David Blair, Head of Industry, Health, Google.
IBM Watson, the pioneering cognitive system enabling a
partnership between people and computers, has grown in authority since winning
a Gold Lion at Cannes Lions in 2011. Delegates will encounter this innovative
technology as it moves into the healthcare space.
Twitter will showcase a selection of innovative healthcare
sector campaigns that have found a home on the social networking platform to
facilitate communication with patients, caregivers and physicians, covering
everything from compelling disease state awareness to patient advocacy.
excited to return to Cannes Lions Health this year. The intersection of
technology and creativity is extremely exciting in the Health and Wellness
sector at this moment in time. This exhibition highlights the best of the best
and we are thrilled to be part of it,” said
Mary Ann Belliveau, National Director of Health and Wellness, Twitter.
Marketing is an innovative
global sponsorship and experiential leader, connecting brands and their
consumers through shared passions. GMR specializes in live activations and
technology innovations, such as virtual reality and augmented reality. By
bringing unique applications of these innovative platforms to the healthcare
space, GMR will help healthcare stakeholders advance and enrich patient and
Health Group is again the proud sponsor of the annual MedTech Expo. We continue
to see the dramatic impacts that our world-class technology partners are having
on digital health and transforming healthcare communications. We are delighted
to bring these advancements to Lions Health through the MedTech Expo," said Jo Ann Saitta, Chief Digital Officer, Omnicom
Exhibiting is free
and the installation is open to all Lions Health attendees. The deadline for
applications to exhibit is 14 April and further information and details on how
to apply to be a part of the Med Tech Expo can be found at https://www.canneslions.com/festival/lions-health/lions-health-medtech-expo
Lions Health is a
two-day event taking place during the Cannes Lions International Festival of
Creativity, dedicated to exploring life-changing creativity. Running from 17-18
June, the event brings together professionals from across the healthcare
communications industries to explore the intersection between health,
technology and creativity and ignite a discussion focussed on the future of the