17 May 2017 - Lions Entertainment,
the specialist two-day event dedicated to the future of the entertainment
industry, on June 21-22 as part of the Cannes Lions International Festival of
Creativity, has today announced Vivendi as its main sponsor.
- and its principal businesses - Universal Music Group (UMG), Canal+ Group,
Gameloft, Vivendi Village and Dailymotion – will showcase how content and
talent can contribute value to the branded communications community through
Entertainment was launched in 2016 in response to the convergence of the
entertainment industry and brands. Vivendi, the global content and media group,
works across the media and entertainment value chain, from talent discovery to
the creation, production and distribution of audio-visual content and increases
its involvement at this year’s Cannes Lions. Lucien Boyer, Chief Marketing
Officer of Vivendi, will make a keynote speech on how brands can collaborate in
the creative process from an early stage, and explain the new opportunities for
multiplatform storytelling; together with Sir William Sargent, Chief Executive
Officer & Co-Founder of Framestore, who will talk about his company’s
partnership with Studiocanal on the successful feature film Paddington.
Lucian Grainge, Universal Music Group Chairman & CEO, has been announced as
the Cannes Lions Media Person of the Year, the first music executive honoured
with the award; and Olivier Robert-Murphy, Global Head of New Business for
Universal Music Group, is the President of the Lions Entertainment Music jury.
The global music company will also be represented on stage, with stars including
Ellie Goulding, Nick Jonas and Lang Lang.
will unveil its brand-new platform and user experience, focused on premium
content, at this year’s Cannes Lions and a press conference will be led by
Maxime Saada, Chairman and CEO of Dailymotion and also Chief Executive Officer
of Canal+ Group.
will also host a Cabana next to the Palais in Cannes, where visitors will be
able to discover and experience the rich entertainment and brand solutions
offered in particular by Universal Music & Brands, Canal Brand Factory,
Gameloft Advertising, Vivendi Village and the new Dailymotion.
Boyer, Chief Marketing Officer of Vivendi, said, “Content and entertainment marketing has become a
strategically important way for brands to reconnect with consumers through
storytelling and engaging experiences. This is why Vivendi has renewed its
partnership with Lions Entertainment for a second year - to showcase how
content and talent can provide impactful solutions and insights to marketers,
reaching out to a global audience.”
Benson, Festival Director of Lions Entertainment, said, “Lions Entertainment is playing
a vital role in bridging the relationship between brands and the entertainment
industry. It’s the event where attendees will discover how entertainment is
funded, distributed and consumed in today’s world – and the role entertainment
talent can play. We’re delighted to partner with Vivendi to provide this year’s
delegates with a world class content programme.”
full Lions Entertainment programme is announced. Session highlights include:
How can a
brand become a respected entertainment producer? Karin
Timpone, Global Marketing Officer at Marriott International, will lead a
discussion on how musical partnerships can bolster customer loyalty
Will a brand
ever win a BAFTA?
BAFTA award-winning director Daniel Mulloy will share why he used the medium of
film to engage and move an audience (with an exclusive screening of 'Home', the
BAFTA award-winning short film on the refugee crisis).
How can tech
and entertainment re-invent old consumption models? Chris Tung,
Chief Marketing Officer at Alibaba, will talk about how they seamlessly
intertwined technology and entertainment to create a worldwide cultural
phenomenon and the potential this offers for other brands.
Can you build
a brand using content? Mattel's Chief Content Officer, Catherine
Balsam-Schwaber, will explain why the custodians of Barbie have always believed
in the incredible power of content to build brands.
What is the
untapped potential of music and brand partnerships? Big Machine
Label Group's Scott Borchetta will explain how today’s hottest artists are
collaborating with big brands to build equity.