Saturday 17 June 2017 - Lions
Health, the prestigious event dedicated to creative healthcare and pharma
communications, has announced the pneumonia awareness campaign “Not available
in your country” as the winner of the 2017 Young Lions Health Award. The
winning campaign was created by Giulia Marchi, Art Director and Giovanni
Santoni, Art Director at Sudler International Milan, WPP Health & Wellness,
year’s competition was held in partnership with UNICEF and ”la Caixa” Banking
Foundation. Participants were required to submit a creative, multi-channel
campaign to be launched on World Pneumonia Day on 12 November with the aim of
raising public awareness and engagement in the fight against pneumonia and
increasing the investment of private and public stakeholders to reach every
child in the fight against the disease.
pneumonia being preventable, it accounts for 16 per cent of deaths of children
under five years old, making it the leading cause of infectious disease deaths
among under-fives globally.
winning campaign was one of 64 entries and was selected by a team of industry
experts, including the following jurors from Cannes: Mandi Fine, Justine
Metcalfe, Riotesh Patel, Diana Janicki; members of ”la Caixa” Banking
Foundation: Ariadna Bardolet, International Programs Director, and Montse
Blanco, Director of the Advertising and Corporate Image Department; and UNICEF
representatives: Kristoffer Gandrup-Marino, Chief of Innovation of the Supply
Division Innovation Unit, and Angela Travis, Chief of Communication of the
Private Fundraising and Partnerships Division.
“Global health is one of the main priorities in
international cooperation for ”la Caixa” Banking Foundation. The great
commitment young creatives’ have shown with their projects will help to raise
awareness worldwide on the belief that no children should ever die from a
preventable disease like pneumonia,” says Jaume Giró, CEO of ”la Caixa”
2015, UNICEF and ”la Caixa” Banking Foundation launched a partnership to fight
childhood pneumonia through improved pneumonia diagnostic products that measure
a child’s respiratory rate. The partnership included a Euro 5 million donation
which helped incentivize the development of commercially available Acute
Respiratory Infectious Diagnostic Aids (ARIDA devices).
“The partnership is proving effective in driving
results for children,” says Kristoffer Gandrup-Marino, Chief of
Innovation at UNICEF Supply Division.
“The strategic collaboration between UNICEF and ”la Caixa” Banking Foundation,
has made it possible to enable industry to develop relevant pneumonia
diagnostic devices. This delivers support on our mission to help save
and ”la Caixa” Banking Foundation participated in the expert panel to find the
winner of this year’s award, which is given to young professionals in the world
of healthcare communications and aims to seek out the next generation of young
talent in creative communications.
at the Festival, Giulia Marchi and Giovanni Santoni, winners of this award,
said: “We found the Young Lions Health brief very moving. The idea that so many
children are deprived of life-saving medicine because of where they happen to
be born really shocked us. This was the inspiration for our 'Not available in
your country’ idea, in which we would block popular online content on World
Pneumonia Day. We’re so happy that the jury selected it as the winner”.
Health aims to motivate change and challenge norms in the highly regulated
healthcare and pharmaceutical industries. This competition seeks out the next
generation of young talent and provides them with a platform to demonstrate
their ingenuity. The jury were hugely impressed with the range of ideas and the
bravery of the concepts, which demanded full attention and engagement and we’re
delighted to welcome Giulia Marchi and Giovanni Santoni to celebrate at the
Festival,” said Louise Benson, Executive Festival Director of Lions Health.