Monday 19 June 2017, France - Tonight, the
64th Cannes Lions International Festival of Creativity celebrated the best
creative work in the world as the sun glistened across the bay of Cannes.
Winning work took centre-stage in a red carpet Awards Show where the PR,
Outdoor, Glass, Print & Publishing and Promo & Activation Lions were
announced. The show opened with an electric performance by The 6 Pack Band,
the transgender group who scored the Glass Grand Prix for Mindshare Mumbai at
last year’s Festival.
jurors from PR, Outdoor and Glass championed gender equality, each awarding
'Fearless Girl' by McCann
New York, for State Street Global Advisors, a Grand Prix. The Glass Lion Jury
Clark, President & Chief Executive Officer, DDB Worldwide,
North America, said that the work had both “inspired
the world and transformed the world,” adding that it, “transcended both geography and
culture and would inspire the world for years to come.”
Glass : The Lion for Change received 203
entries and the jury awarded 2 Gold, 3 Silver and 5 Bronze Lions, along with
the Grand Prix. The proceeds from Glass, 137,765 Euro, will be donated equally
between UN Women and the Geena Davis Institute on Gender in Media.
second Grand Prix was also awarded in Outdoor to Twitter, San Francisco, for their
campaign comprising 10 executions: 'Cannabis', 'Gloria Steinem & Dorothy
Pitman Hughes','Guns', 'Muhammad Ali', 'Putin', 'Sonogram', 'Prince', 'Saturday
Night Live', 'Hands Up', 'Eyes: Hillary Clinton & Donald Trump'. Jury
Bertelli, Global Chief Creative Officer, Publicis said it was a
that was both “simple
and engaging”. The jury also awarded 20 Gold, 30 Silver and 58
Bronze Lions from 4716 entries.
Karen van Bergen, Chief
Executive Officer, Omnicom Public Relations Group, led the PR Lions jury
and said her jury had found their Grand Prix winner, 'Fearless Girl' to be a “perfect example of doing well
by doing good.” In total 2208 entries were received and the jury
awarded 17 Gold, 32 Silver and 50 Bronze Lions.
3275 entries in Print
& Publishing, 14 Gold, 31 Silver and 43 Bronze were
awarded. Print & Publishing Grand Prix winner: 'Oregon', 'Pensylvannia',
Miami, for Burger King, was selected for Burger King’s brave,
playful, tongue-in-cheek humour. Jury President, Fran Luckin,
Chief Creative Officer, Grey Africa, South Africa, also highlighted a trend
towards work that uses details of physical making, from sculpture to drawing,
even against the backdrop of our highly digitised world.
3432 entries received in Promo
& Activation, 102 Lions were awarded: 15 Gold, 37 Silver
and 49 Bronze. The Grand Prix went to 'Boost Your Voice', 180LA, Santa Monica, for
Boost Mobile. Jury President, Stéphane
Xiberras, President & Chief Creative Officer, BETC, France,
explained that the campaign “took a brand, already at the heart of communities,
and gave it a way to get involved in the U.S. election campaign. It didn’t just
create an audience, but involved an audience in the democratic process.”