86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

PR, Outdoor, Glass, Print & Publishing, Promo & Activation Lions winners announced in second awards show of the week

McCann New York’s ‘Fearless Girl’ wins three Grands Prix

created on Monday 19 Jun 2017

Monday 19 June 2017, France - Tonight, the 64th Cannes Lions International Festival of Creativity celebrated the best creative work in the world as the sun glistened across the bay of Cannes. Winning work took centre-stage in a red carpet Awards Show where the PR, Outdoor, Glass, Print & Publishing and Promo & Activation Lions were announced. The show opened with an electric performance by The 6 Pack Band, the transgender group who scored the Glass Grand Prix for Mindshare Mumbai at last year’s Festival.

The jurors from PR, Outdoor and Glass championed gender equality, each awarding 'Fearless Girl' by McCann New York, for State Street Global Advisors, a Grand Prix. The Glass Lion Jury President, Wendy Clark, President & Chief Executive Officer, DDB Worldwide, North America, said that the work had both “inspired the world and transformed the world,” adding that it, “transcended both geography and culture and would inspire the world for years to come.”

Glass : The Lion for Change received 203 entries and the jury awarded 2 Gold, 3 Silver and 5 Bronze Lions, along with the Grand Prix. The proceeds from Glass, 137,765 Euro, will be donated equally between UN Women and the Geena Davis Institute on Gender in Media.

A second Grand Prix was also awarded in Outdoor to Twitter, San Francisco, for their campaign comprising 10 executions: 'Cannabis', 'Gloria Steinem & Dorothy Pitman Hughes','Guns', 'Muhammad Ali', 'Putin', 'Sonogram', 'Prince', 'Saturday Night Live', 'Hands Up', 'Eyes: Hillary Clinton & Donald Trump'. Jury President, Bruno Bertelli, Global Chief Creative Officer, Publicis said it was a “beautiful campaign” that was both “simple and engaging”. The jury also awarded 20 Gold, 30 Silver and 58 Bronze Lions from 4716 entries.

Karen van Bergen, Chief Executive Officer, Omnicom Public Relations Group, led the PR Lions jury and said her jury had found their Grand Prix winner, 'Fearless Girl' to be a “perfect example of doing well by doing good.” In total 2208 entries were received and the jury awarded 17 Gold, 32 Silver and 50 Bronze Lions.

From 3275 entries in Print & Publishing, 14 Gold, 31 Silver and 43 Bronze were awarded. Print & Publishing Grand Prix winner: 'Oregon', 'Pensylvannia', 'Aviano', DAVID, Miami, for Burger King, was selected for Burger King’s brave, playful, tongue-in-cheek humour. Jury President, Fran Luckin, Chief Creative Officer, Grey Africa, South Africa, also highlighted a trend towards work that uses details of physical making, from sculpture to drawing, even against the backdrop of our highly digitised world.

From 3432 entries received in Promo & Activation, 102 Lions were awarded: 15 Gold, 37 Silver and 49 Bronze. The Grand Prix went to 'Boost Your Voice', 180LA, Santa Monica, for Boost Mobile. Jury President, Stéphane Xiberras, President & Chief Creative Officer, BETC, France, explained that the campaign “took a brand, already at the heart of communities, and gave it a way to get involved in the U.S. election campaign. It didn’t just create an audience, but involved an audience in the democratic process.”