See It Be It is a Cannes Lions initiative that addresses the gender imbalance in senior creative leadership. We believe that greater diversity across the industry leads to better, more representative work, and that this has the power to create a better world.
See It Be It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.
It provides executive training, mentoring and exclusive networking opportunities while nurturing a community of like minded ambassadors who are encouraged and supported to bring the learning back and help others.
It is estimated that women make up 46 percent of the advertising industry, but account for just 11 percent of creative directors.
Access and exposure are a huge part of the path to leadership. If you can't 'see' the sort of leader that you might become, the less likely you are to 'be it'.
Future female creative leaders will be chosen to take part in this year's exclusive programme of events. They should be:
marketing, filmmaking, innovation, editorial, design, PR or related discipline
with at least 5 years experience but less than 10
in internal, local, regional and/or international competitions
a published thought-leader or speaker
who hasn't judged or attended Cannes Lions before
comfortable talking to media and addressing an audience
See It Be It is a programme designed to identify and support aspiring, female creative directors, by providing them access to great content, industry luminaries, and each other.
Successful See It Be It applicants will be flown to Cannes and provided with accommodation and a Festival delegate pass. They will be immersed in a unique, curated programme of seminars, mentoring sessions, and meetings with industry leaders, both male and female.
It's an experience that raises profile, expands contacts, builds confidence and accelerates participants down the path to leadership.
A select group are chosen each year. They take part in an exclusive series of seminars curated especially for them, get behind-the-scenes jury room access to learn what goes into stand-out campaigns and benefit from specially designed workshops with awarded senior creatives.
They also have one-to-one mentoring with a host of the most respected industry leaders, guidance and stewardship from this year's specially selected Ambassador, Chloe Gottlieb, Chief Creative Officer, R/GA and a range of networking opportunities at their fingertips.
Since its launch in 2014, the programme has put four groups through their paces, and each year participants are encouraged to pass on the benefits of their experience as they progress and continue to advocate for industry gender equality.
A team including representatives of Cannes Lions and the See It Be It Ambassador will review candidates and create a shortlist for follow-up interviews. Everyone who applies will be notified whether they made the shortlist, but unfortunately we're unable to provide individual feedback.
Successful candidates will be creative women from all walks of life and corners of the globe. We expect to include many creative disciplines, companies, industries and nationalities, however there are no quotas for these criteria as selection is based entirely on suitability.
The final women chosen will be those we believe can most benefit from the experience and advocate strongly for industry equality.
Join Cannes Lions, alumni from the festival's See It Be It programme and global creative leaders at events dedicated to the celebration and representation of women in the creative industry.
Keep an eye out for future See It Be It events
Please fill in the form below with as much detail as you can. The See It Be It team will be in touch with further information after the application deadline closes on 16 March.