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Fresh from the Lab

A look back at five bold new ideas from previous Lions Innovation winners.

While the world looks eagerly to CES every January to see the latest gadgets brought to market, we take a look back at some of the pioneering work that has been recognised by the Lions Innovation juries. 

The two categories that currently make up the Lions Innovation Awards are the Creative Data Lion – which recognises the use, interpretation or application of data in a creative idea – and the Innovation Lion – which is for ideas and business solutions that unite big ideas with radical tech, tools models and platforms.

If you’ve never seen the Innovation judging at the Festival before, it’s the only category where you can sit in the room, with the jury. Shortlisted contestants pitch live to the jury panel, who then put their questions to the speaker in front of an audience. Gadgets, software and bleeding edge technology have all been recognised in the past. Sit back, and get ready to geek out.

Points by Breakfast

Big data, meets real-time messaging, meets cool invention in this dynamic way finder system from Breakfast. According to the guys behind this, the individual moving arms of the sign can carry the weight of four teenagers hanging from it. 
See all the credits in the Cannes Lions Archive

Two Screens Are Better Than One by Yota

This dual screen smartphone impressed the jury in the first year of the Innovation Lion back in 2013.  Since then, Yota have launched a second generation of the dual screen design, and YotaPhone 3 is expected to launch in the US soon.
See all the credits in the Cannes Lions Archive

Babolat Play by Ogilvy & Mather 

Dream of taking on Andy Murray or Venus Williams at Wimbledon? If your tennis is a little rusty, all you need to improve your game is this smart-racket which acts as a handheld coaching device.
See the full credits in the Cannes Lions Archive

Edible Six-Pack Rings by We Believers

Beer is great. But the packaging it comes in often isn’t. Plastic packaging that isn’t recycled ends up in landfill, or can get picked up by wildlife. Saltwater Brewery changed all that with the invention of these edible biodegradable six-pack rings, made from by-products of the brewing process. Now we can all enjoy guilt-free beer.
See the full credits in the Cannes Lions Archive

The Field Trip To Mars by McCann New York

Guaranteed to be more exciting than any school bus you’ve ever been on, this astonishing immersive experience used virtual reality technology to transport groups of unsuspecting students to Mars. Not that we’re jealous, but this writer went to museum on their school trips.
See the full credits in the Cannes Lions Archive

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