SupermarCats by Netto
Bethany Papenbrock on her ‘One that Got Away’
Everyone knows that the internet is basically cats. But even armed with this killer insight and an annoyingly catchy Italo-disco soundtrack, this work from Netto still missed out on a eurobest Film trophy. Despite not taking home any metal, it remained a firm favourite with Film juror Bethany Papenbrock, 180 Amsterdam’s Head of Production.
Bethany: “There were a lot of brilliant and well-crafted films at this year’s eurobest, and I'm really proud about the work that we awarded. But the Netto ‘SupermarCats’ spot had me on the floor with laughter the first time that I saw it.
"It’s such wacky, comical genius. The music sets the tone right from the start with a meow-mixed version of [70’s French Italo-disco classic] Super Fly. Then you realise that all these cats, who happen to be internet sensations in their own right, are shopping in a tiny and perfectly replicated Netto supermarket, complete with the iconic yellow branding. The set has been impeccably built, down to the teeny tiny vegetables, Coke bottles and Ritter Sport candy bars.
While it's quite a silly spot, you clearly get the message which is that Netto offers all of your grocery needs at discount prices that would even make Grumpy Cat happy. I can only imagine how hilariously difficult it much have been to shoot that spot.”