The Cyber Lions celebrate creativity experienced digitally. Campaigns entered will exploit the digital form to enhance a brand's message and will need to demonstrate a strong strategy and results. This can include, but is not limited to, the innovative use of digital platforms and technologies.
This selection of Lion-winning work has been picked to show the breadth and depth of this exciting category. Campaigns for social change, social campaigns for music, interactive music websites and much more feature in this list.
For more background on the Cyber Lion, and some essential information if you're thinking of entering, check out our Inside Guide to Cyber, featuring Awards Director Simon Cook.
Justino, by Loterias y Apuestas Del Estado Grand Prix Cyber Lion > Campaign > Integrated Multi-Platform Campaign (Online & Offline) 2016 Justino was one the Grand Prix winners for the Cyber award in 2016, it’s a great example of a campaign using storytelling through multiple digital platforms to engage with the public. Within a month, the story was viewed over 16 million times and was the #1 trending topic in Spain and 5th in the world.
The social campaign
MTV VMA Green-Screens, by MTV
Gold Cyber Lion > Social > Co-Creation & User Generated Content 2016
MTV handed the creative control of the VMA’s campaign directly to the public by using the mtvvma.net website as an open sourced site where people could download any and every asset from the VMA campaign for free, and make whatever the hell they wanted. Fan art was posted all over social media with 24 million #VMA hashtags, 541 million social engagements, making the 2015 event the most tweeted TV program ever, after the Super Bowl.
The website with great UX
Because recollection, Because Music
Silver Cyber Lion > Web Platforms > Microsite 2016
The Because recollection website is a great example of a simple user experience focused design with unexpected content and animations that increase the storytelling of each artist’s artwork. More than 1,5 million of interactions on the website and significantly increasing Because Music’s followers on social media.
This social video intended for widespread sharing was shot live in the streets to capture the reaction of the public about child marriage. Women's Rights NGO Kafa wanted to strike a chord about the lack of legal structure in the country around child marriage leading to 13% of young Lebanese girls being wed before 18. The film was organically posted on numerous local and regional news pages and accounts, with more than 700 million people reached worldwide.
The branded tech
F21 Thread, by Forever 21
Silver Cyber Lion > Branded Tech 2016
The F21 Thread Screen is a massive machine (200,000 parts, weighing over 1 ton) that re-created people's hashtagged Instagrams via 6,400 mechanical spools of thread. This was an innovative piece of tech created to engage with the brands target audience and becoming a short term trend on social media. In the 168 hour live period, the number of Instagrams that could be shown was maxed out, which was 9k images.
Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.
Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.