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INTERNATIONAL FESTIVAL OF CREATIVITY | 17-24 JUNE 2017

Where Madonna brought the house down...

Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.

Madonna Badger’s birthday. She strode onto the stage for the first time with a story she had wanted to tell at Cannes Lions for years. Her deeply personal, impassioned call to arms about the representation of women in advertising received a four-minute standing ovation. Her #WomenNotObjects campaign continues.

created on Friday 17 Feb 2017

"Being on that stage gave me the most people that I felt I had a prayer of reaching to change their hearts and minds"
Madonna Badger, Founder and Chief Creative Officer, Badger & Winters
Each year at Cannes Lions there's a talk that captures the mood of the audience perfectly. In 2016, Madonna Badger's session on the main stage earned the Chief Creative Officer and #WomenNotObjects campaigner a four-minute standing ovation and sparked debate that resonated around the Festival for the rest of the week and beyond.

Remarkably, it was Madonna's first appearance on a Cannes Lions stage.  So how did she manage to stay calm and deliver an emotional and powerful message despite the nerves? Watch our exclusive video to find out.
"[Cannes Lions] has the most people who can actually make a difference and stop the objectification of women in advertising"
Madonna Badger
Madonna Badger's company, Badger & Winters, is an advertising, branding and design agency that was named a 2016 Ad Age Small Agency Award winner. The agency specialises in building brand love with women and has worked with brands including Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang.

Madonna is serving as the 2017 Ambassador for Cannes Lions' See It Be It Programme, a unique project designed to put high-potential senior creative women in the spotlight, expand their contacts, build their confidence and accelerate their careers as leaders. Applications to join See It Be It are now open and you can find out more about it here.

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