86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 14E4A84F-4D0B-4D5F-B884-907C3F4246BE Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. Combined Shape Created with Sketch. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Where Madonna brought the house down...

Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.

Madonna Badger’s birthday. She strode onto the stage for the first time with a story she had wanted to tell at Cannes Lions for years. Her deeply personal, impassioned call to arms about the representation of women in advertising received a four-minute standing ovation. Her #WomenNotObjects campaign continues.

created on Friday 17 Feb 2017

"Being on that stage gave me the most people that I felt I had a prayer of reaching to change their hearts and minds"
Madonna Badger, Founder and Chief Creative Officer, Badger & Winters
Each year at Cannes Lions there's a talk that captures the mood of the audience perfectly. In 2016, Madonna Badger's session on the main stage earned the Chief Creative Officer and #WomenNotObjects campaigner a four-minute standing ovation and sparked debate that resonated around the Festival for the rest of the week and beyond.

Remarkably, it was Madonna's first appearance on a Cannes Lions stage.  So how did she manage to stay calm and deliver an emotional and powerful message despite the nerves? Watch our exclusive video to find out.
"[Cannes Lions] has the most people who can actually make a difference and stop the objectification of women in advertising"
Madonna Badger
Madonna Badger's company, Badger & Winters, is an advertising, branding and design agency that was named a 2016 Ad Age Small Agency Award winner. The agency specialises in building brand love with women and has worked with brands including Avon, Chanel, Cover Girl, Diane Von Furstenberg, Godiva, Nordstrom, Pepsi, P&G, and Vera Wang.

Madonna is serving as the 2017 Ambassador for Cannes Lions' See It Be It Programme, a unique project designed to put high-potential senior creative women in the spotlight, expand their contacts, build their confidence and accelerate their careers as leaders. Applications to join See It Be It are now open and you can find out more about it here.

More stories

Lions Entertainment

Hear diverse perspectives on the direction of the industry, get to grips with the latest trends and see the world's best examples of branded entertainment.

Lions Health

Bringing together professionals from across healthcare and pharma communications, Lions Health seeks to challenge norms and motivate change in these highly innovative yet fiercely regulated industries.

Lions Innovation

Lions Innovation examines how data and technology can act as catalysts and enablers for creativity. It is where start-ups with revolutionary ideas meet major technology providers with game-changing products.

Find your perfect Cannes Lions pass

Whatever you're looking to get out of Cannes Lions, there's a Festival pass just for you. Visit the Pass Picker to find your ideal Cannes Lions Festival experience.