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A Lion in five

This week, the Product Design Lion

The Product Design Lions celebrate creativity that fuses form and function. Entries will need to demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product’s beauty and utility by achieving both.

created on Monday 20 Feb 2017

This selection of Lion-winning work has been picked to show the breadth and depth of this relatively new category. The Product Design Lion is where creativity gets physical, and this list includes watches, prosthetic limbs, cars and more.

The watch

See the full credits in the Cannes Lions Archive
Dot. The First Braille Smartwatch, by Dot Incorporation
Gold Lion in Product Design: Goods – Communication, 2016

Bringing new possibilities and benefits of the networked digital age to the wrists of millions of Blind and Visually Impaired people worldwide, this was the first ever braille smartwatch: the Dot. 

The 3D printed prosthetic limb

See the full credits in the Cannes Lions Archive
Project Daniel, By Not Impossible, Intel, Venables Bell
Gold Lion in Product Design: Well-being and Environmental Impact Design – Well-being and Environmental Impact, 2014
Project Daniel is the outcome of Not Impossible Lab’s belief in Technology for the sake of humanity. Beginning with the creation of an affordable, functional prosthetic arm to restore independence for Daniel Omar, a 12-year old double-amputee of war in Sudan and developing into the establishment of 15 3D-printing prosthetic laboratories across the globe.

The ski pass

See full credits in the Cannes Lions Archive
Save Me – The Ski Pass That Saves Lives, By Ötztal Tourismus 
Gold Lion in Product Design: Goods – Lifestyle, Fashion, Leisure, Sports & Outdoor, 2016
An innovation in mountain rescue, this is the first ski pass with a built-in positioning chip. Developed in response to the increasing dangers for skiers and snowboarders, this technology allows victim’s exact location to be pinpointed in the wake of an avalanche.

The car

See the full credits in the Cannes Lions Archive
The Aston Martin DB10, by Aston Martin
Gold Lion in Product Design: Promotional & Bespoke Items – Bespoke Items & Designed Objects, 2014
For over 50 years Aston Martin has been synonymous with the Bond Franchise. For the release of Spectre in 2015 Sam Mendes briefed Aston Martin to create a completely new car to thrill movie goers and sports car fans alike.

The smartphone

See full credits in the Cannes Lions archive
Samsung Galaxy Core Advance, By Samsung Electronics
Gold Lion in Product Design – Solution 2016
Believing that design innovation can improve both individual lives and society, Samsung developed GALAXY Core Advance to make smartphones accessible to anyone, especially people with disabilities and seniors. Incorporating empathetic design that met requirements of people with sensory and dexterity impairments Samsung empowered users who are so often under-served in this digital era.

More information about the Product Design Lion can be found in the Awards section. Browse all the entries and winners for this, and other Lions in the Cannes Lions Archive