What happened next?
The story of what happened after The Next Rembrandt won two Grands Prix at Cannes Lions 2016.
With two Grands Prix, Golds in Outdoor and Digital Craft and Silvers in everything from Direct to Cyber, J. Walter Thompson Amsterdam's The Next Rembrandt was one of the most successful campaigns at Cannes Lions 2016. But what happened for the agency and the campaign when it came back from the Riviera?
After its success at Cannes Lions 2016, Bas Korsten, the Executive Creative Director at J. Walter Thompson Amsterdam, brought The Next Rembrandt to eurobest to continue to the story. In between pitching the work in the Innovation Lions shortlist presentation and winning a eurobest Grand Prix, Bas explained that the win at Cannes Lions had completely changed his team's attitude and opened up hundreds of exciting new opportunities at the intersection of data, technology and creativity for the agency.