Where Winning Opened Doors for Bas
Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.
For Bas Korsten and J. Walter Thompson Amsterdam, winning two Grands Prix for ‘TheNext Rembrandt’ in 2016 was only the start of a journey. The success made his team believe anything was possible and opened doors for the agency. In the 12 months since they won, they’ve collaborated with Microsoft, appeared on Netflix, debated with David Hockney and had the campaign displayed in galleries around theworld.
After its success at Cannes Lions 2016, Bas Korsten, the Executive Creative Director at J. Walter Thompson Amsterdam, brought The Next Rembrandt to eurobest to continue to the story. In between pitching the work in the Innovation Lions shortlist presentation and winning a eurobest Grand Prix, Bas explained that the win at Cannes Lions had completely changed his team's attitude and opened up hundreds of exciting new opportunities at the intersection of data, technology and creativity for the agency.