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Where Winning Opened Doors for Bas

Cannes Lions is made of stories. Stories of inspiration, success, failure – and always creativity.

For Bas Korsten and J. Walter Thompson Amsterdam, winning two Grands Prix for ‘TheNext Rembrandt’ in 2016 was only the start of a journey. The success made his team believe anything was possible and opened doors for the agency. In the 12 months since they won, they’ve collaborated with Microsoft, appeared on Netflix, debated with David Hockney and had the campaign displayed in galleries around theworld.

created on Monday 20 Feb 2017

Grand Prix 1

After its success at Cannes Lions 2016,  Bas Korsten, the Executive Creative Director at J. Walter Thompson Amsterdam, brought The Next Rembrandt to eurobest to continue to the story. In between pitching the work in the Innovation Lions shortlist presentation and winning a eurobest Grand Prix, Bas explained that the win at Cannes Lions had completely changed his team's attitude and opened up hundreds of exciting new opportunities at the intersection of data, technology and creativity for the agency.

The Next Rembrandt was the first ever winner of a Creative Data Grand Prix last year. If you think you have a campaign that could win the second , enter it now in the 2017 Creative Data Lions. All the information about how to enter can be found here. Plus, check out all the other pieces of work that have won in the Creative Data Lions in the Cannes Lions Archive.

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