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Dogs and Lions

Award-winning work featuring man's best friend


created on Wednesday 22 Feb 2017

After publishing a very popular cat story a few weeks ago, it's time to redress the balance and look at some canine-themed creativity. Here's a selection of recent work that proves dogs make great ads.  

See the full credits  in the Cannes Lions Archive
Wiener Stampede, by Heinz
Bronze Film Craft Lion, 2016
This Super Bowl spot celebrated the relationship between hot-dogs and Heinz, using 30 Weiner dogs in costume and some clever CGI.
See the full credits in the Cannes Lions Archive
K9FM, by Mars
Silver Promo & Activation Lion, 2015
This radio station from Pedigree was specially designed to keep dogs relaxed at home while their owners are away. Within two months of the station launch, Pedigree sales hit a three-year high. 
Technically Dog, by Volkswagen South Africa
Bronze Outdoor Lion, 2016
This pooch isn't pretty, but in his own slightly wonky way he helped VW South Africa win a Bronze in the (also slightly wonky) Indoor section of the Outdoor Lion. 


(Dog-related creativity continues below...)

See the full credits in the Cannes Lions Archive
Bondage, by Special Dog
Shortlisted for a Health & Wellness Lion, 2016
It might surprise you to know that the Health & Wellness Lion has an Animal Health section. It might also be a surprise to see a man wearing sadomasochist gear on the Cannes Lions site. At least we hope it is. 
See the full credits in the Cannes Lions Archive
Driving Dogs, by SPCA / MINI New Zealand
Gold Direct Lion, 2013
This is one of the biggest dog-starring campaigns of recent years, taking home eight Lions across Direct, Promo & Activation, Outdoor, PR and Cyber.

Bonus content: The most influential dogs on the internet

The days of cats ruling supreme on the internet are, if not over, certainly numbered. It turns out dogs make natural brand ambassadors, and are claiming the online influencer territory as their own. Discover the most influential dogs on the internet in this film specially prepared by The Dog Agency for Lions Entertainment 2016.
This film was created by The Dog Agency as part of the Future Five trend film series, screened exclusively at Lions Entertainment 2016

We don't know yet if there will be any dogs at Cannes Lions in June. The best way to make sure you don't miss any who are there is to register for a pass. Alternatively, browse the Cannes Lions Archive for some more dog-related creativity. 

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